Video in Your Content Strategy

Get ready to level up your content game as this week’s guest provides actionable tips to enhance your strategy with video. 

Andrew DeBell, Senior Learning Content Strategist at Atlassian University, returns to The Visual Lounge for this episode. 

He shares how he got started making video, explains why AI is not to be feared by content teams and shares advice on creating systems to prioritize and manage video production in your content strategy. 

Plus, Andrew shares his one top tip for all video creators. Don’t miss it! 

Learning points from the episode include: 

• 0:00 – Introduction  
• 1:25 – Let’s introduce Andrew DeBell! 
• 2:13 – How Andrew began in video 
• 5:23 – How to define success in video 
• 7:20 – Andrew’s key tip for video production 
• 9:33 – AI: Should we be fearful? 
• 10:57 – What is Atlassian University? 
• 12:03 – What content strategy means for Andrew 
• 14:51 – Andrew’s content challenges 
• 16:51 – Content decision-making 
• 18:43 – Organizing and systemizing content 
• 20:58 – Deciding what types of content to make 
• 26:12 – Achieving content consistency 
• 28:34 – Keeping up with changes and staying adaptable 
• 37:58 – Andrew’s Speed Round 
• 44:54 – Final take 
• 45:49 – Outro  

Important links and mentions: 

• Andrew’s website: https://andrewdebell.com/ 
• Andrew’s LinkedIn: https://www.linkedin.com/in/andrewdebell/ 
• Jam Campus: https://www.youtube.com/@JamCampus/featured