Episode 154

How to Break Your Viewers’ Trust

Gaining the trust of your audience is a tough task. In fact, it’s much easier to lose it! 

That’s why we invited Peter Hopwood, Global Speaking and TEDx Coach, to take us through his top tips on building trust, holding your audience and coming across like a pro on camera. 

Peter runs his own business, Hopwood Story & Speaker Coaching, and also works in coaching, strategy and hosting roles for TEDx, Microsoft and the European Commission. 

On the episode, Peter explores his route into the industry, how to connect with your audience (and how to know you’re doing so), plus the importance of how you look and sound. 

Peter also serves up expert advice and his final take for anybody creating image and video content. 

Learning points from the episode include: 

  • 0:00 – Introduction 
  • 1:18 – Introducing Peter 
  • 2:47 – Peter’s roots in the industry 
  • 6:31 – Defining success on camera 
  • 15:53 – Peter’s one tip for being on camera 
  • 21:10 – Why is trust so important on video? 
  • 28:20 – Defining the role of visual aids 
  • 34:01 – Stuff to avoid that break your audience’s trust! 
  • 43:54  - Peter’s Speed Round 
  • 49:05 – Final take 
  • 49:58 – Outro

Important links and mentions: 

About the Podcast

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The Visual Lounge
Discussions about the power of visuals and videos and how to make them even better.

About your host

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Matthew Pierce

Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is the host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications. Connect with him on LinkedIn.