Episode 153

Breaking Down Content

When you break educational content down to its fundamentals, it’s all about helping people to address a need or solve a problem. And that’s what informs all of Kevin Stratvert’s videos.  

With almost 2 million subscribers on YouTube, Kevin teaches millions of students around the world every month across YouTube, Instagram, TikTok, and other social media platforms to help them master technology, achieve more at work, and succeed at school. He's been featured on CNBC, Fast Company, GeekWire, and Windows Central. He's an ex-Microsoft Product Manager and is now a full-time educational content creator. 

Kevin joins this episode of The Visual Lounge to share a look into his process, why his videos are about solving problems, and his tips for improving your own videos. We also hear about how he first got into video and how he defines success when it comes to creating content.  

Learning points from the episode include: 

0:00 - Introduction 

1:48 - What led Kevin to start making videos  

3:52 – How Kevin defines video success 

7:40  - Kevin’s top tip to improve your videos 

8:53 – Why Kevin decided to become a content creator 

13:08 – Kevin’s process for creating videos 

17:14 – The editing and recording process 

20:28 - What other creators can learn from Kevin’s process 

23:38 – How Kevin designs slides 

26:37 – Video length and the impact on viewer retention  

30:22 – Speed round questions 

34:28 – Outro 

Important links and mentions: 

About the Podcast

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The Visual Lounge
Discussions about the power of visuals and videos and how to make them even better.

About your host

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Matthew Pierce

Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is the host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications. Connect with him on LinkedIn.