Episode 194

GIFs & Videos for Customer Learning

Adding videos and GIFs to your customer learning strategy can add a brand-new dimension to your content. But what role do they play and how do you know which to choose? 

Videos are useful during the onboarding process and for evergreen content, whereas GIFs can be helpful to explain advanced concepts, says Greg Mead, Senior Instructional Designer at ClickUp. 

Greg joins The Visual Lounge to share how he creates content to engage thousands of learners with learning tool, ClickUp University. He tells us his top tips for defining and generating engagement, the advantages of visual content over text and how customer feedback shapes the path his content takes.  

Learning points from the episode include: 

  • 00:00 – Introduction 
  • 01:36 – Greg’s tip for using videos and GIFs 
  • 02:56 – Unpacking findings from ClickUp University surveys 
  • 03:36 – When to use video and when to use GIFs 
  • 05:54 – Why use video and GIFs instead of text? 
  • 07:36 – How customer feedback led Greg to shift his content focus 
  • 09:24 – The first steps toward making video content that scales 
  • 12:08 – Defining and generating engagement  
  • 17:03 – Greg’s career as a video creator 
  • 22:03 – Greg answers Speed Round questions 
  • 26:59 – The final take 
  • 27:25 – Outro  

Important links and mentions: 

About the Podcast

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The Visual Lounge
Discussions about the power of visuals and videos and how to make them even better.

About your host

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Matthew Pierce

Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is the host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications. Connect with him on LinkedIn.