Episode 195

Can Corporations Succeed on YouTube? And If So How?

Whether you’re a B2B or B2C brand, grabbing and holding your audience’s attention is everything. So could YouTube be the ideal place to build a dedicated, long-term following? 

On this episode of The Visual Lounge, Finn McKenty, founder of Punk Rock MBA and Head of Product at URM Academy, shares the benefits to creating YouTube content. He talks about how it’s less competitive than other social platforms and how it could help build rapport with your peers before meetings and talks. 

But how do you get started? Well, Finn says a little experimentation is OK! It doesn’t matter if your first video doesn’t explode, so long as you’re providing something valuable to your audience. 

Learning points from the episode include: 

  • 00:00 – Introduction 
  • 02:17 – Finn’s tip for making better videos 
  • 03:15 – What role YouTube can play in the growth of your business 
  • 06:19 – Why YouTube shouldn’t be your “dumping ground”  
  • 07:12 – How important is personality on corporate YouTube? 
  • 11:31 – Is consistency important? 
  • 16:24 – How to get started on YouTube 
  • 22:00 – What constitutes success on YouTube? 
  • 23:18 – Finn’s Speed Round 
  • 26:38 – The final take 
  • 27:10 – Outro   

Important links and mentions: 

About the Podcast

Show artwork for The Visual Lounge
The Visual Lounge
Discussions about the power of visuals and videos and how to make them even better.

About your host

Profile picture for Matthew Pierce

Matthew Pierce

Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is the host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications. Connect with him on LinkedIn.