Episode 175

From Door-Knocking to Closed Deals: How to Sell with Visuals

If you want to upgrade your sales strategy, first start with how you communicate. Emails and phone calls can only take you so far.  

If you want to communicate in a way that gets the message across and helps you stand out, then images and videos are the way to go.  

In this episode of The Visual Lounge, Peyton Towler, Head of Global Growth at TechSmith, breaks down how videos and images can help you sell more effectively. He also shares some advice on how to help people who aren’t confident on camera, how to get the balance right when communicating with prospects, and the benefits of personalized videos.  

Learning points from the episode include: 

  • 00:00 – Introduction 
  • 02:46 – How Peyton first got involved with sales 
  • 05:15 – How Peyton defines success in sales 
  • 07:05 – Peyton’s top tip for using images and video   
  • 09:02 – Using images and video in sales on a daily basis 
  • 10:45 – The best use cases for videos and images internally and externally 
  • 14:05 – Tips for those uncomfortable with using video 
  • 17:10 – How to protect the brand in a team using images and video 
  • 20:49 – Using generic vs. personalized videos 
  • 22:52 – How to determine whether using video and images are worth it 
  • 26:10 – The value of personalized videos 
  • 28:00 – Speed round questions  
  • 34:32 – Peyton’s final take 

Important links and mentions: 

About the Podcast

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The Visual Lounge
Discussions about the power of visuals and videos and how to make them even better.

About your host

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Matthew Pierce

Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is the host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications. Connect with him on LinkedIn.