Episode 190

Does Your Story Matter?

Whether or not you have a brand-new camera or premium microphone, you are missing a trick if you don’t unlock the power of storytelling. But what makes it so important? And how can video creators reap the benefits? 

YouTuber and video marketing course creator Amanda Horvath joins this episode of The Visual Lounge to share why storytelling should be the beating heart of your content. 

She explains how to showcase your authentic self on camera, align your personality with company values on brand channels and reminds us of something super-important…aim to improve your videos 1% every single time. 

Learning points from the episode include: 

  • 00:00 – Introduction 
  • 02:17 – One tip for improving your videos 
  • 04:12 – Why storytelling really matters in video 
  • 06:47 – The do’s and don’ts of storytelling 
  • 10:15 – Making quality videos with simpler equipment 
  • 11:27 – Where story comes into video creation 
  • 16:11 – Explaining energetic transfers during video creation 
  • 17:38 – Sharing your personality on brand channels 
  • 21:56 – Aligning with your company’s values and goals 
  • 25:42 – Amanda’s Speed Round answers 
  • 31:09 – Amanda shares her final take 
  • 31:40 – Outro  

Important links and mentions: 

About the Podcast

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The Visual Lounge
Discussions about the power of visuals and videos and how to make them even better.

About your host

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Matthew Pierce

Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is the host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications. Connect with him on LinkedIn.