Episode 191

From Pipes to Pixels: Growing a Trades Biz with Video & Social

Creating video content can be a highly effective way to spread the word about your brand and build authority in your industry. But the toughest thing can often be just getting started… 

So how can professionals fight their fears and take those all-important first steps towards growing their business through video? 

On this episode of The Visual Lounge, we ask someone who has been there and done it – Texas master plumber, entrepreneur and YouTuber Roger Wakefield. Roger is a plumber by trade but chose to expand his marketing strategy by creating simple, direct videos that help out his audience. 

Roger shares the lightbulb moment that prompted him to start making videos and how we went from knowing nothing about video to becoming the go-to guy for DIY and plumbing tutorials on YouTube. 

If you’re thinking about creating video content, but have a list of reasons why you shouldn’t – this episode is for you! 

Learning points from the episode include: 

  • 00:00 – Introduction 
  • 03:10 – Roger’s top tip for improving your videos 
  • 04:18 – Sharing your mistakes and growing from them 
  • 05:05 – Why Roger chose to make YouTube content 
  • 06:45 – Roger’s lightbulb moment! 
  • 10:10 – The first challenges Roger faced as a creator 
  • 11:20 – The benefits of hiring a YouTube consultant 
  • 14:57 – What makes Roger great at his job? 
  • 16:58 – What makes a good video? 
  • 19:20 – The number one thing for video success 
  • 20:41 – A look at Roger’s team 
  • 24:30 – Roger shares his Speed Round answers 
  • 32:14 – Roger’s final take 
  • 33:05 – Outro  

Important links and mentions: 

About the Podcast

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The Visual Lounge
Discussions about the power of visuals and videos and how to make them even better.

About your host

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Matthew Pierce

Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is the host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications. Connect with him on LinkedIn.