Episode 235

Do You Know What Your Audience Things of Your Training Videos?

Training videos have a reputation for being dry and boring, but it doesn’t have to be this way!

By communicating value and involving your audience, training videos can be an engaging part of your development strategy, as well as, dare we say, something to look forward to?

In this episode of The Visual Lounge, Matt Pierce discusses widespread beliefs about training videos and debunks some myths. He highlights ways that training videos can be both useful and fun, and offers some suggestions about how to tackle common problems with their creation and delivery. 

Learning points from the episode include:

  • 00:0000:19 Introduction
  • 02:0803:16 The pros and cons of using AI avatars in training videos 
  • 04:1404:20 Gamifying training videos – turning them into a puzzle or a mystery 
  • 04:2104:42 Communicating a training video’s value to the audience  
  • 05:4206:47 Inclusivity in training videos is important – be intentional and thoughtful, especially with storytelling
  • 07:0108:15 The importance of talking speed in a training video – not too slow, not too fast
  • 08:1808:54 Training video content isn’t boring, but the delivery can be
  • 11:2112:03 Creating interactive training videos 
  • 13:0414:21 Why understanding your audience is the key to creating great training videos
  • 14:2815:27 Outro

About the Podcast

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The Visual Lounge
Discussions about the power of visuals and videos and how to make them even better.

About your host

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Matthew Pierce

Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is the host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications. Connect with him on LinkedIn.