Episode 234

Simplify: Video Design and Production

Are you overcomplicating your videos? Great editing software comes packed with features that can transform simple videos into an all-singing, all-dancing production.

But just because those features are there doesn’t mean you have to use them… Sometimes less is more.

Matt Pierce dives into the art of simplicity in video production in this week’s episode of The Visual Lounge. He discusses the fine line between simple and simplistic, and how you can rethink each step of the video creation process.

But don’t worry. Simplicity doesn't mean boring! Matt shares insights on how to create elegant, impactful videos without overwhelming your audience.

Learning points from the episode include:

  • 00:00 - 00:43 Introduction
  • 00:43 - 03:23 What we can learn from Notion’s videos
  • 03:23 - 06:31 How to focus on the right things
  • 06:31 - 09:21 How to decide what should and shouldn’t be in your videos
  • 09:31 - 10:48 The trick to making your wording simpler
  • 10:48 - 13:20 How to make your videos simpler in the editing room
  • 13:20 - 14:29 Why simple doesn’t mean boring
  • 14:29 - 16:02 How a simple approach to videos helps you make patterns for future videos
  • 16:02 - 17:28 What we can learn from other videos
  • 17:28 - 19:17 Ask yourself this important question
  • 19:17 - 19:52 Outro

Important links and mentions:

About the Podcast

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The Visual Lounge
Discussions about the power of visuals and videos and how to make them even better.

About your host

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Matthew Pierce

Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is the host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications. Connect with him on LinkedIn.