Episode 177

Accelerating Impact with Images and Videos

If you put lots of effort into creating images and videos, you want it to have an impact, right?  

That’s what we chat about in this episode of The Visual Lounge with Mike Simmons, Speaker, Advisor, Coach, Fractional CRO/Sales Leader, and Enabler for Catalyst A.C.T.S. Mike shares how he first got started with images and video, and why simply starting can be the hardest but most important step. 

We hear about his method for balancing impact vs. energy when creating content and why you need to create and get feedback to find that sweet spot and level up your skills.  

Learning points from the episode include: 

  • 00:00 – Introduction 
  • 03:31 – How Mike first started using images and video 
  • 05:01 – What makes a successful video 
  • 06:45 – Mike’s method for getting feedback  
  • 09:19 – Mike’s top tip for making images and videos  
  • 11:36 – How Mike defines “accelerating impact” with video 
  • 14:08 – The tools Mike uses to help him create videos  
  • 19:29 – Mike’s advice for getting started  
  • 24:30 – How you build momentum after getting started 
  • 26:31 – Overcoming the risks of experimenting with videos  
  • 31:52 – Questions to ask yourself to motivate you to start creating 
  • 33:51 – Speed round questions  
  • 39:38 – Mike’s final take 

Important links and mentions: 

About the Podcast

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The Visual Lounge
Discussions about the power of visuals and videos and how to make them even better.

About your host

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Matthew Pierce

Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is the host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications. Connect with him on LinkedIn.