Episode 178

Creating Content That Connects

Content can be the glue between your operations and your customers’ experiences, but how can image and video creators best use customer insights to make that content effective? 

On this episode of The Visual Lounge, Sunny Hunt, founder and CEO of Hunt Interaction, shares top tips for creating effective content to bridge that gap with your customers. 

Plus, she tells us the best ways to get to know your audience, spread the customer-first mindset across your organization and reap the benefits of generative AI.  

Learning points from the episode include: 

  • 00:00 – Intro 
  • 02:20 – How Sunny got started in customer experience 
  • 03:39 – Defining success in her work 
  • 05:09 – Advice on using videos and images to bridge the gap with customers 
  • 07:10 – What content Sunny focuses on 
  • 08:27 – How knowing your audience leads to better content 
  • 10:16 – Building a better connection with customers (the first steps) 
  • 14:01 – Make building better customer connections a team-wide mindset 
  • 16:30 – Sunny’s views on AI to help build customer connections 
  • 20:46 – The potential authenticity hazards of generative AI 
  • 26:12 – Sunny’s favorite tools to connect with customers 
  • 28:47 – Sunny’s Speed Round answers 
  • 38:11 – Final take 
  • 39:21 – Outro  

Important links and mentions: 

About the Podcast

Show artwork for The Visual Lounge
The Visual Lounge
Discussions about the power of visuals and videos and how to make them even better.

About your host

Profile picture for Matthew Pierce

Matthew Pierce

Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is the host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications. Connect with him on LinkedIn.