Episode 277

What People Really See When You’re on Camera

When you’re on camera, people decide how much they trust you a lot faster than you realize.

In this episode, we revisit a conversation with Peter Hopwood, a speaking coach who works with presenters, sales teams, founders, and TEDx presenters on how to be more confident and credible on screen. Peter shares what helps people connect through a camera, especially when the usual in-person cues aren’t there.

The conversation covers why curiosity is key to building trust, how voice and small physical movements influence engagement, and why many people misread audience reactions in virtual settings.

Peter also shares practical advice on eye contact, standing versus sitting, recording yourself to improve, and avoiding common distractions that can undermine your credibility without you even noticing.

Learning points from the episode include:

  1. 00:00 - 01:29 Intro
  2. 01:29 - 04:22 Peter’s roots in the industry
  3. 04:22 - 09:23 Defining success on camera
  4. 09:23 - 13:50 Peter’s one tip for being on camera
  5. 13:50 -18:25 Why is trust so important on video?
  6. 18:25 - 23:43 Defining the role of visual aids
  7. 23:43 - 27:07 Things Peter has seen that can break trust and why setting matters
  8. 27:06 - 27:51 How to connect with Peter
  9. 27:51 - 29:02 Peter's final take
  10. 29:02 - 29:38 Outro

Important links and mentions:

  1. Check out Peter’s website: http://www.peter-hopwood.com/
  2. Connect with Peter on LinkedIn: https://www.linkedin.com/in/peterhopwoodpublicspeaking
  3. Follow Peter on Twitter: https://twitter.com/HopwoodMedia
  4. Follow Peter on Instagram: https://www.instagram.com/peterhopwood/
  5. Listen to Peter’s first appearance on The Visual Lounge: https://the-visual-lounge.captivate.fm/episode/how-to-break-your-viewers-trust
Transcript
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Showing curiosity, feeling like you're

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curious will make the other person that's looking at you,

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listening to you feel like you want to connect with them. So if you

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can show that, if you can show it through how you look, how you move

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your voice so your voice is so, so important, if you can,

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you can show your intention of that

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curiosity that you want to connect, that you're

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interested in, in the other person who's on the other side of

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the camera, then, then that, that should help you become

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a stronger communicator and getting better and getting good

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at this.

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Good morning, good evening, good afternoon. Wherever you are and wherever you're watching

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from. My name is Matt Pearce, host of the Visual Lounge, where we talk about

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using images and videos in the workplace. Today

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we're going to be talking about something I think is really important. As you get

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on camera, as you're on screen for people, it is

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so easy to not build trust. It's easy to lose trust. So

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we're going to be talking with a speaking coach and expert about on camera

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presence and how not to lose that trust. So Peter travels the

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hybrid globe helping speakers, high performing professionals, corporate

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teams, TEDx speakers and founders to share more powerful

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stories and, and build accurate speaking and presence skills.

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With that all said, please help me welcome Peter Hopwood to the

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Visual Lounge. Hey, Peter. Curious, how did you get started

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with using like video and images in your work?

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Yeah, well, essentially as a speaker coach and

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helping people to stand on stages and in

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boardrooms really connect by what they say, by how they move,

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by, by the connections they're trying to achieve

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through the pandemic. That was obviously a time where, you

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know, all my traveling stopped. I couldn't do it in person anymore. And

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after a kind of a long period of just

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wallowing and not really stepping up, I realized that

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actually here, this, in this screen, in this box,

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there are skills to be learned to connect.

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Right? So it's not clearly not the same as when you're

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in person and trying to do the same thing, connect, build that trust, build that

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connection here on a screen, it's different. There

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are so many other things that have, you have to think about things that,

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skills that you can learn, behaviors you can share.

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And so simply through the pandemic,

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two years or so, that was really where I

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was able to kind of share my skills to help other people really

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create this, this connection. So whether it be sales teams

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that were trying to have a, trying to get good at this

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with their intro calls, building up that trust, building up that relationship at the

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beginning of their, of their sales journey or whether it was

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presenters or, or people who had to share certain

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information through the screen and do it in a good way, it gave me the

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chance to do that. So, so really, although I was doing it many years before

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as a presenter as well through the pandemic, that was really, I kind of

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gave me a chance to hone in on, on the real skills and

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as I say, behaviors, their behaviors, behaviors

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to get good at this. And when you get good at this or you

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start to get good at this, you

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actually start to leave the competitors behind. You start, you start

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to excel and people remember you better. They, they build up more trust

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with you quicker and yeah, it's good for business

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and everybody can connect with you better. But

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still, this is not natural, this is not a natural

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thing we should be doing. However, as I say, you, if

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you look at it as a, you know, strategic things you have to do,

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strategic behaviors, skills, ways

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of moving, ways of, of speaking, your

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intention, your eye contact, all these, all these things you can put together

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and work on quite quickly. You can start

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to, as I say, start to get good at this. Feel, feel confident

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at this and feel confident that what you say,

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what you, how you show up is actually going to connect better with the

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people that are looking at you. How would what, what does success

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look like for a good on camera

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presence? Like, how would you know if you're being successful at it?

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That's a fantastic question you just asked there because it's really

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difficult to know whether you're doing

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well or you're not doing well, right? But maybe use

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this as a gauge. So basically, essentially when you're

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on camera, when you're doing your zoom calls, your virtual exchanges,

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record one or two of them, right? Have a look back

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at what you look like, right? So it's all about

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critiquing yourself and being aware of what this

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box is like to the people that are looking

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at it, right? So the perception. So look at the way

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you're looking at the camera. Look at the way perhaps are your,

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are your, do you have gestures? Are they moving? Does it seem like

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this is dynamic? When you look back at yourself, do you look at yourself and

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see yourself looking curious or feeling

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the intention you want to feel when you're connecting with that person.

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So, but doing it will actually really and

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quite quickly help you to probably do two things. Number

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one, you'll realize you're not as bad as you think, okay.

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And number two, you'll start to see things that

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actually you know, I could have done that better. Or maybe what, you know, why

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was I moving so much? Or maybe I wasn't moving

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enough. Maybe I didn't have enough gestures, or maybe my background

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was. It just seems like there's something. Something

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not right or something that is not helping the

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communication, not helping to build up trust, or not

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even. Maybe not even helping the conversation. So when there's

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curiosity, that's. That's a really important word I want to throw in there. So

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in this box, gesturing is good. It's really good

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because it shows the other person that we're

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alive, that we're moving, keeping animated, but not. Not

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a distraction. But keeping animated is something that, again,

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helps the other person feel like, okay, this

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is going somewhere. This is actually a connection. It keeps our brains

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moving and stimulated as well. So all these things, just

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by looking at yourself, you'll be able to tell whether

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you feel like you're getting somewhere or not. Our

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audiences, whether they're online or whether they're

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virtual or even live, they don't have to.

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And they don't always do it. They don't have to give us the signals

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that we interpret as signals of

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listening or signals of being engaged. Right? So sometimes, quite. Actually

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quite often, certainly here in this environment,

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I think we have to kind of just believe in ourselves that we actually doing

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this in the right way. We're doing all the things we should be doing.

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We're trying to show curiosity, as I say, we're

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using gestures to. To let them see that we're. That we have

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a better intonation with our voice, naturally. So the more we. We're

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using our gestures. And you can see here, I'm just simply. I'm not

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using gestures, like large gestures all the

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time, but you can see what my hands are doing, and. And you

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can see I'm using them as batons. I'm using them as. Using

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the rhythm as well. But you can see you have an indication of what they're

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doing. So just the gestures can really help. But going back to the

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original topic here, again, I think we sometimes have to just

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believe in what we're doing,

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know we're trying to do, trying to engage. And even if we don't

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get the engagement back because we can't, I mean, to

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expect it is probably wrong because not

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everybody will show they're engaged. Not everybody will show

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they like what they hear, then not everybody will show that

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they're actually listening to you, although they may well

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be listening to you. I know as a fact, you know, when I'm really

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listening to someone or I'm really thinking or I'm making a decision about

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something. Often listening to pictures. Let's say

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I'm. I'm actually. I've got my. I've got a frown on my face. My arms

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are kind of like. Like this. I'm sort of leaning back

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slightly. But in fact, these may look as if they're kind of

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closed gestures. But in fact, for many, when we think

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we cross our arms or we have a frown. Right. Yep.

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We go back slightly. Right. So. So if we were to take all

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these individual signals that

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we see and that we hear or don't hear,

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I'm sure it would start to play with us, play with our minds,

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and we would start to doubt. Right. So. So what I say

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to, you know, everybody that I work with in terms of people who stand on

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the stage, certainly, and again on screen as well. Well,

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I. I love it. And you've already given us so many great things. I. I

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want to get to our third question, then we'll dive into more about trust because

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I think it's, you know, you've given us a couple things like gestures or some

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things that you can do to be successful to improve. What

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would you say is like one more tip, just quick tip that you think would

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improve someone. Their presence on video? Obviously, I think there's

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energy. I think one thing I've noticed you doing during this even is you lean

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in a little bit. Like you're like kind of back then. You're like, lean in

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and talk. Got any kind of one thing you think anyone can do

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to improve kind of quickly? Yeah, I mean, I

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dibbled and dabbled on quite a few things there. So the moving. So essentially

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I stand up. I stand up because it helps

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me to feel more stable.

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I can. I feel like. So, like when I'm

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presenting, or even if this was just an intro call, a sales intro call,

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just standing up is almost like saying, you know, I'm. I'm here

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to show myself. I'm here to. To show you respect

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in a way. Although that sitting down and standing up in terms of respect

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isn't really a lot. However, in my mind, when

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I'm standing up, I feel like I'm kind of giving you more respect because

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I, you know, I'm. I'm here to. To meet you. Right.

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So. So standing up can give me this. This. You can see,

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I can actually go. I can lean in. I can do my gestures as well.

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I can go. I can say something that's. That I Want you to hear more.

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I can lean in when I'm listening. I might lean back slightly. I can

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do all these things if I was sitting down, and it's more difficult to

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do that. And again, the sound that's coming through

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my voice is only as good as the air

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that goes inside and comes out. And if you're sitting down, especially if

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you're sitting down all day, by the end of the day, you know what it

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feels like everyone does at an office by their

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desk. You know, your stomach is all kind of scrumpled up

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and the air is. The air isn't as good as it could be. So

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standing is a good one. So if I was to give you one

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other big tip, so the eye contact. I think I've already mentioned

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that as well. Again, just by practicing

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looking at the lens. Now, this is a big one for so many people,

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right? So many people have an issue with this. Still have an issue

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with it. Because when I look clearly, when I look at the lens

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and there's other people on the call, I can't see what they're doing. I

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can have an idea, I've got an idea of what's happening,

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but I can't actually see their eyes and get the

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connection that maybe I want. However, priority, I always say the

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priority is what? Is it me looking at you or

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is it you building up the trust in me? I

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want you, let's say this was a sales call. I want you to build

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up the trust in me. I want you to feel like I'm curious

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about you, curious about how we can work together, curious about

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the work we can do together as a collaboration. Right?

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So the more I kind of look at you, the more I give

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you my eyes, the more I kind of show

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you, look through this screen and imagine you

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here, the more you have the feeling like

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I'm respecting you, an element of respect when

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I look at you more especially when you're talking to me.

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So if somebody else is looking, talking to me through their

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camera, but maybe not looking at the camera, as I'm looking at the

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camera, they'll still see me looking at them

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as if I'm really listening to them. So doing it as

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much as you can, again, it's a really sort of strange thing to get used

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to. But you've got used to it. I've got used

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to it. Presenters, we do it all the time by looking at the camera and.

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And imagining this camera, that is where. That

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is where that person is that you're talking to you. So I'm looking at the

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camera now to my left is. I

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can see with the peripheral vision, I can see you

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nodding. It's practice getting used to it, but

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the more you do it and again looking back at it when

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you've recorded yourself, you'll see that actually this is

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actually a really good thing. So if you start with that, get used to that,

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it will start to boost up your confidence and as I say, you'll start

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to get better on this virtual journey. Really

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great advice for anyone who's listening. Get good at looking into

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your lens. So I want to learn from you the things I can do to

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build trust and not inadvertently break some of the trust

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when we're in these relationships. Whether it's a virtual experience like this

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or even if it's like a pre recorded where, where someone's going to watch

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it because I imagine they're similar. Obviously there's differences, but I imagine if

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you're watching a video of me and I'm doing something that's

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maybe going to break some of that trust, I want to know so I can

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get better at it for you. Why is trust in

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this environment? So if you could sum it up

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quick, two sentence. Why is trust so important?

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I think we all kind of know it and feel it, but I'd love to

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hear it from you. Okay. In person

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we, we can show so many other signals that, that

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build up that trust that help us, help us

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help the other person when they're perceiving us, when they're judging us. They have

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so many other things, they have lots of things to go by. Right.

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And in a natural human connection environment,

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we've been as, as kids, we grow up to be

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teenagers, to be, be adults. We've been trying to

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connect and meet people, we shake their hand, we say a few words,

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we then talk about other things, we smile. All these things,

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all these things we've been doing for years, right? So we kind of, we kind

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of as humans, we're kind of good at it. But here we don't, we don't

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have those, we don't have those at all. All we really have, all we

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really have is a box, a flat box, right?

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And so we have to kind of imitate as many things as we can

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from the in person world to here. If

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I'm, if I start to lose your attention

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through, through what you see or through what I

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say or through how I say something with

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the tone, with the sounds that you hear,

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you on the other side can just

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with your finger click and leave me.

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Yeah, right. We can't do that in the real world. Right. It's really difficult to

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do it. Well, you could, you could just, you just like, walk away, just. I'm

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out of here. Right, but. Or in an audience listening to a

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conference, most people don't just get up and walk. Some people do, but most people.

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I haven't. Maybe you have, but most people don't get up and just walk out.

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Right. But here, whether it's something on YouTube, whether

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it's recorded, whatever it is, we, you know, our audience are really

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powerful, are far more powerful here than anywhere

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else because with their finger bang, they can just click and then we're gone.

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We're gone forever. Maybe not forever, but we're gone at that moment.

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So really, we have to keep people, to get people's

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attention and keep their attention. That's probably, probably

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even more difficult right here than anywhere else.

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You have to grab it and maintain that attention

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throughout. Right? So, so, so in

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terms of trust, these are the things we really need to think about.

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You know, we. We have to. Again, I have to gain your

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attention. You don't owe me a thing.

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Listening to me now. You listening to me now? Okay.

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It's your podcast. You invite me on, and

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naturally you. You want me here. However, listeners,

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people that are watching this or watching a clip of this, they

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owe me nothing. They owe you nothing, Matthew. They owe nobody

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anything. And they don't owe us anything to stick around. So they don't have to

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stay with us, they don't have to listen to us, they don't have to subscribe.

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They have their choice. So we have to give

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them something in terms of value,

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something in terms of why they're going to stick around. Right? So we have to

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build up that value, and we have to accept that people can

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just leave us just with a click of a finger. So

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we have to, we have to really build up that trust right from the

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beginning and really, again, show curiosity,

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show that we want to give value, show that we're ready to give something.

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As a mindset has always helped me, and that's something, you

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know, when I'm speaking to, working with, coaching

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speakers, coaching people who are pitching, time is

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the biggest commodity of all. Right? So you really have to

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respect that they're giving you their time. They

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don't have to. No one does. But they have. Hopefully they

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have. Hopefully they're still with us right now. Right? Right. And we have to

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give them back the value. What's the role of, like, in

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your work and what you've seen the role of like the visual

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aids that come up, you know, so if someone's given a presentation,

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I've watched tons of TED type presentations

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and it's obviously the onstage movement that those

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interactions are really important and they focus on in an 18

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minute video, they probably focus most of it on the person telling the

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story. But we also see these visuals. So how does that

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play into building trust with the audience, if at all?

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So, okay, so we watch it. Let's say we're watching a TedX talk.

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The number one thing. Thing. The number one thing certainly

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for me in, in all of this that is going to grab

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our attention. That's going to really keep us hopefully

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engaged. Hopefully sticking with,

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emotionally sticking with what the speaker is saying

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is actually, and you'll probably, you'll, you may disagree with me,

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but it's actually the voice, okay. The sound. So

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sound is so important. So you can have somebody that's walking

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on stage, looks a mess, you know,

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looks a total mess. Right. Although you, when you do a TEDx or who, who

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would look a mess, most people don't look. However, somebody that's

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not looking that, that, you know, respectable.

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I don't know if he comes on or she comes on

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and you've already made this judgment in your, in your mind about who

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they are. It's often when we see like reality shows like I don't know or,

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or music shows like the Voice or the X Factor, we see somebody come on,

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they, they don't, they don't look like a singer, they don't

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move like a singer, they don't sound when they speak like a singer.

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But when they suddenly sing, some of them, not all

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of them actually some of them completely surprise us with,

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with this beautiful, amazing, crazy voice. Right? Yeah.

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It's the same with, with speaking on stage,

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people will come out and obviously you've got to look as

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respectable as you can and create all these points

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of, of trying to persuade your audience or

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that judgment that they're giving you, trying to get closer

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to where you want to be. But your voice is number one. So

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that's the number one thing. Now in terms of visual aids, in terms of

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slides, these are all there so simply just to help

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make things maybe even more clearer. Especially when it's

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maybe a complex theme or topic,

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using slides which make things simple

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can really help. Right. Also, it also

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sometimes takes away the, you know, we want, we want, as a speaker, we

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want most, we want people to be listening to us, focused on us. But let's

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say so quite. It's a longer speech or a

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longer talk, just a switch

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to the slide can just again, just break up

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that. The movement and also give us, give our brain something a

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little bit more stimulating to focus on and then you come back

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and again when I'm nodding. So if I want, for example, if I want you

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to agree with me on something or I know it's something that

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you probably would agree with, right.

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I can use, I can, I could say something like, listen, you'll agree

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with me that, that right now the situation in terms of

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inflation pretty much across the globe,

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it's tough and it's tough for me and it's, it's, I'm sure it's tough for

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you as well, right? You'd agree with me there, right? So even just like

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by saying something that I think you're going to agree with me on,

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nodding and doing this movement can really help. And

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presenters, weather presenters often do that. Whoops. Often do

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that movement as well. So the next time you're

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watching a presenter, weather presenter, try to see

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the movement they do. And in fact, I'll tell you this now, there is actually

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one presenter in the uk, she's on BBC.

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She's energetic, she's got a really smooth voice,

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lovely tone. She's an attractive woman as well, which also helps. But, but

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right at the end, right at the end when she's finished, what

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she does, and she does this every single time, she gives a

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little wink, just a small little

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wink and she. I'm not saying that's good or bad, but

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she gets away with it because it's all part of this feel

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good, two minute, snappy

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engagement that hopefully people will remember.

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And they remember. I certainly remember that week.

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Yeah. So it's about being purposeful, right? You're thinking about every

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gesture as a extension of what you're saying to help.

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You know, I think with the nodding in particular, it reminds me of what's

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called mirror neurons. Right. Like we have these neurons that will fire.

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If I see you doing smiling, for instance, smiling is a big one. If

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I'm smiling, I'm happy. You are much more likely to

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feel that need and want to smile because our neurons start to fire. Like,

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oh, we're smiling today. So I think there's a lot to that. But being

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very purposeful in those things to help engage your audience

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so that they're coming along with you and they're trusting you. And of course, trust

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is a delicate thing. I want to flip the script a little bit and let's

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talk about things that You've seen that break that

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trust like and obviously we've talked. You could take all the things you just said

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and we, you know, well, don't use hand gestures, don't look at the camera. But

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are there other things you see that just you're like, oh, oh my gosh, that,

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that really can make it hard for an audience

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to connect with a presenter or break that trust right

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away that they're doing something that's like, oh, that could have been a good

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presentation. Low hanging fruit. Naturally, our logistics

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out set up. If it's okay, I've got a ring light here, I've

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got one, I've got a light here. You've got yours professionally as

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well. But we don't everybody else, you don't need to buy a ring light. You

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just have to make sure you've got light in front of you. Light which lets

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people see your face, light which lets seek

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people see your expressions. If they can't or if it's

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difficult to do that, it becomes a big

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distraction. It becomes far bigger than.

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It becomes a very big distraction indeed. Another big distraction

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is the sound. If the sound is your computer audio

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and that seems to be okay. If it's some, if it's a specialized

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mic that you've bought or you know, great equipment like you've got as well, this

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is all fantastic. However, if it, if

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the, the, the audio, if there's crackling or

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if you can't hear it enough or there's something this, there's a

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disturbance that becomes a real distraction,

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right? It's the same as like WI Fi, you know, when there's a, when that,

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you know, with WI fi, if we have to wait a while, even if it's

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for 30 seconds, 10 seconds even, we get agitated,

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right? Because in this world we live in right now, everything has to be like

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straight away. So if we can't see you clearly or

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if there's a distraction, if we can't hear you clearly or there's a distraction,

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these are the things that are going to really start.

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You're starting on the wrong foot. Just think about

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what people see all in this box. Because again,

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we have full control over this

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and that's a good thing. So I can actually spend

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and you can as well, you know, hours and hours and

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thinking about what you want people to see

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and that's a good thing. Other places you can't control that. When you go for

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a meeting or presentation, you depend on the environment,

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on the room, on the conference hall, on the stage.

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But if we can, if we can. And here we can control it. Like I

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say, you can control all of this. So if you can create something that

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actually gets closer to what you want people to feel

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and what you want people to

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get from this exchange, and that could be very different. It could be

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very different depending on that exchange you have. Right.

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So if you thinking about it and just, just having a little bit of

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time, I've said hours and hours, but you don't need, obviously hours and hours, just

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five minutes of thinking, okay, what do I. And you can play around with it.

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You can play all day. I can go. You can pop into different rooms all

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day to try to get a spot which

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seems to work. A spot which seems to work and

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feels natural. Right? Yeah. And I love that. And

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it's always, it has always been worth my time to, to make sure whatever's behind

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me looks good and is set. So. But we want to thank you for

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joining us. So before we wrap up, where can people connect with you? If they

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want to learn more, they want to connect with you and maybe getting some speak,

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speaking, consulting or whatever it is that they'd like to do. How can they connect

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with you? Yeah, the best, best way, go over to

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LinkedIn, find me there. Peter Hopwood, Speaker, Coach

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Tedx. You'll find me. It'll come up probably quite quickly

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on, on the screen. Connect with, with me there. If, if you're

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connecting and you've listened to this podcast, you know, write a little note that

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you've, you've been listening to the podcast. You can see everything that I've been

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doing. That will give you a good flavor of

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maybe, just maybe how I can help you or your teams with,

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with their communication as well. So jump over to LinkedIn and you can find me

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there. Fantastic. Now we like to, to wrap up with our final

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take. Peter, this is our, our, our quick summary of kind of big idea of

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something we talked about today. So Peter, what is your

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final take? My final take

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really is simply all, all around, all based

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around one word, and that is curiosity.

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Showing curiosity. Feeling like you're

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curious will make the other person that's looking at you,

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listening to you feel like you want to connect with them. So if you

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can show that, if you can show it through how you look, how you move

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your voice so your voice is so, so important. If you can, you

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can show your intention of that curiosity

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that you want to connect, that you're interested in

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the other person who's on the other side of the camera, then, then that,

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that should help you become a stronger, communicating,

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getting better, and getting good at this.

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Fantastic. Peter, thank you so much for joining me today in the Visual

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Lounge. Well, thank you so much. I hope we can do this once

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again sometime in the future. You bet. Well, everybody, we

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want to thank you for tuning in today's show. I hope you got some really

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strong ideas about what you can do to get better in your

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presence, to build that trust and to not break that trust as you're on camera.

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Because, you know, we talk about this all the time on the Visual Lounge is

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that it's. It's not about, you know, doing everything all awesome at

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once. It's about building those skills over and over, and it's starting with that first

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video. Starting with. By trying to look at the camera a little bit more. Doing

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the things that Peter taught us to do today will help you get better.

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So as we like to end every show, we hope you take a little bit

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of time to level up, and we'll see you next time.

About the Podcast

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The Visual Lounge
Discussions about the power of visuals and videos and how to make them even better.

About your host

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Matthew Pierce

Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is the host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications. Connect with him on LinkedIn.