Episode 266

Transform Courses Into Campaigns: Repurposing Learning Content for Lasting Impact

What if your carefully crafted training course could become a content campaign that actually drives behavior change? Most L&D professionals create amazing content that gets consumed once and forgotten. But what if that single course could spawn dozens of touchpoints that reinforce learning over time?

We're seeing a shift where smart L&D teams are borrowing from marketing playbooks, and it's working. The secret isn't creating more content; it's strategically repurposing what you already have.

Joining this episode is Mike Taylor, Learning Consultant at Nationwide and co-author of "Think Like a Marketer, Train Like an L&D Pro."

Mike's been pioneering the campaign approach to learning, and shows us how one webinar recording can become email sequences, infographics, GIFs, and micro-learning moments.

He explains why thinking in campaigns rather than courses changes everything, introduces the SURE model for creating content that sticks, and shows how to overcome the "we don't have time" objection with smart repurposing strategies.

Learning points from the episode include:

  • 00:00 - 02:22 Introduction to repurposing and spawning multiple content pieces
  • 02:22 - 05:15 Why repurposing isn't more work and how to expand your reach
  • 05:15 - 06:56 Think campaigns not courses: the hero content pyramid
  • 06:56 - 09:19 Leaving breadcrumb trails across multiple channels
  • 09:19 - 11:51 Setting hooks and the SURE model for relevant content
  • 11:51 - 12:39 Why content creates feelings whether you know it or not
  • 12:39 - 14:23 Turning annual compliance into year-round micro-learning
  • 14:23 - 16:37 Using AI and A/B testing data to sell repurposing internally
  • 16:37 - 17:58 Finding small experiments to build credibility
  • 17:58 - 21:13 Visual repurposing: webinars to GIFs, polls to graphics
  • 21:13 - 23:13 Using Camtasia for Microsoft Office tips and animated GIFs
  • 23:13 - 25:00 Why even simple content benefits from repurposing
  • 25:00 - 26:53 Making subject matter expert content digestible
  • 26:53 - 31:15 Outro

Important links and mentions:

Transcript
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Think like a marketer in the context of think

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campaigns over courses and that really can be as simple like

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we talked about. Just take bits out of your annual compliance

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course, take things you already have and think about

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aligning with the learning science that we talked about and drip

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those out over time in the right

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places. Right? So develop a content strategy.

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It's super simple. And the best thing about

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that, that campaign approach or that campaign mindset

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is you don't need any complicated tools, doesn't cost you anything.

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Right. Use the tools you already have. It's free. And

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like we said, aligns with the learning science and all the things it's

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really win, win. Good

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morning, good evening, good afternoon, wherever you're watching from. My name is Matt Pierce,

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host of Visual Lounge, and I'm so excited for today because it's going to be

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such a great conversation. We're going to talk about repurposing. Now we've talked about this

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before, but it's always good to get different perspect, different ideas. And

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you know, the thing is you make a lot of content, but you know, if

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you just make it once, that's great. But what if that content could spawn into

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multiple pieces of content to support your goals, your objectives, the outcomes

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that you're looking for? Because reality says if you make a video,

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people might watch it once, but then they have tasks to do. So we're going

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to talk about that with none other than Mike Taylor.

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So Mike just can have you jump on here. You're, you're, you've been to the

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Visual Lounge. So introductions, we'll put, we can put it in the doobly doo, how

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people can contact you, all that stuff. But so glad that you're here today.

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Yeah. Always good to talk with you, Matt. Thanks for having me. Okay, Mike, so

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first and foremost we got to mention you've got a new book out that there

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is a section about repurposing. What's the name of the book and where can people

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find it? Think like a marketer. Train like an L and D

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pro. We've got a whole chapter on content strategy which includes

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repurposing. It's on Amazon, atd,

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all the, all the places where you, where you get, get books normally.

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Perfect. And we'll have a future episode with you and your co.

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Co author Bianca Bauman. So that'll be awesome. We'll look forward to that.

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Okay, but let's, let's dive in, Mike, because where I want to start is

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the reality is we know we've got lots to do I've got too much,

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I got too much to do, too little time. Why should I even start

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thinking about repurposing my content?

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Yeah, so I. So I think there's, there's a

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probably, maybe intuitively misperception of

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repurposing. It's just more work. And actually

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I think it's, I think it's the counter to that. And,

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you know, our book is all about marketing techniques and things that L and D

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people should steal and use and get better L and D results.

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And if you think about what marketers do, marketers will have

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a webinar and they will.

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That's not the end of the line. So in training, we have a webinar and

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you might record it and you might post it somewhere, and that's pretty much it.

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But what marketers will do is they will squeeze all of the

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juice out of that recorded. So I could have seen it live,

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I could see it recording. But they'll take that recording and they will

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break that up into an email

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sequence or a landing page or job aids or

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key quotes or, you know, I really like

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audiograms. So, like, they'll pull out clips of that and

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distribute it in multiple places. And really what you're trying to do

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is, you know, it's not about having the best content because

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your content's not any good if people don't see it. So you're trying to expand

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your reach. Maybe you put it on different platforms

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because maybe they missed it the first time. Right.

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And so we're just trying to expand our visibility and our reach.

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Maybe you put a spin on it for a different context or a different audience.

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And so most training teams are

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leaving a lot on the table by just, you know,

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hit the recording, you post it in SharePoint and hope for the best.

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Yes, just hope for the best. And that, that works out so well in

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training. Right. And we have usually have no idea whether they

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even watch the recording. Recording or not. So, you know, we're, we're really,

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we're putting a lot of weight into that hope step right there.

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Yeah. And you know, as, as someone who now sits in marketing,

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it is interesting. I think we often talk about, if you said it once, you

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haven't said it at all. Right. It's like said it a hundred times. Maybe,

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maybe someone has heard it. Right, so. Exactly. I do love

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that. So I do think there's that feeling though, that, okay, from a marketing

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perspective, you, you're making this content and the goal is

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awareness, visibility, trying just people like, you know, we make.

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If I make an ad, the goal is as many people that can see that

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hopefully they're in the right kind of Persona, target audience. But from learning

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we are a little bit more targeted, right. We, we need to be a little

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bit more focused hopefully. So, so what does that say to like if

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I'm starting to hear this, I'm thinking about, okay, well I've got this. Maybe it's

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a webinar training, maybe it's a, a work but who knows what

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the content is. But what should I be thinking about? And to really get the

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most out of repurposing, are there any considerations, factors to think about?

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Yeah, absolutely. So I think the first thing, if you take nothing

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else away from this whole conversation is the idea

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of thinking in campaigns instead of courses.

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TechSmith would never run an ad one time

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and stop and think that that's going to move the needle at all. Like,

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and it sounds silly to even think about that. Right? Right.

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Yet that's what we're doing. We'll run a training and nothing else.

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And again the hope comes back in. Again we're crossing our

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fingers and hoping for the best. And so it's really, we have

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to understand like one single touch point is probably not going to impact

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behavior. And so if we

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have, you know, there's a way to think of it is you could kind of

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marketers call it pillar content, you could call it hero content. It's like those big

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meaty pieces, the webinars and workshops and

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elearning courses that sort of top level of the pyramid. If you imagine

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that you can start to break down. So if you kind of step down that

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pyramid you could break that into supporting content, could be job

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aids, could be blog posts, could be ebooks. Right. And then if

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you go one more level down now you could get maybe that

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becomes an infographic or micro

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learning or key quotes and takeaways. And

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so it's, it's really the

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concept is, is simple but it comes back

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to if we're thinking in campaigns. You mentioned

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Personas, right. So we want to get the right people in the right place

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at the right time. And so it really is

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thinking of a campaign and where are your people? Right. Like so

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maybe you have something like yammer and or you have an active teams

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community and you have to sort of think about channels

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and content and it's really like a matrix to get the right mix.

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Well, I really appreciate that idea because I've

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often thought about, particularly on the customer education side much more about

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kind of bigger campaigns. Right. Customer Ed is adjacent to marketing, which is also adjacent

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to learning. So I do like that. Let's. Can we break

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that down a little bit for someone? Cause someone might be saying, I have no

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idea what a marketing campaign. How would

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I do that? It does sound like obviously there's different pieces of content. Sounds like

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you got some platform decisions. Are there other things that go into

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kind of thinking about framing it as a campaign versus a

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course, which again, I love the distinction. I do have some questions about

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helping people do that. Absolutely. So here. So here's a simple

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one that kind of comes from my day job. So

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I'm at nationwide in a cybersecurity

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group. Typically not the most exciting, thrilling

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content, topic, subject matter, whatever you want to call it.

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But what we do is we have regular

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broadcasts which we record. So we have, you know, a

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webinar, call it whatever you want. But we don't just, you know,

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put that on the calendar and hope for the best. So we will

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integrate that with other things that we're doing. So I send a

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newsletter every two weeks. At the bottom, it's got other events,

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other resources. So what's important? So we're trying to

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triangulate. We'll put it on our Internet. We'll put it on our.

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We have a cybersecurity specific page on the Internet. So we're.

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We're trying to leave breadcrumbs and trails and

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pointers so that

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people, if they miss it once in one place, we're trying to maybe catch them

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somewhere else. So we will do some

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promotion in front of that event. Could be

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in the newsletter, could be a teaser trailer, video,

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could be just, you know, a really relevant, appealing,

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shocking quote, a statistic. Right. So

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something that's like, why would I. So it's. You have

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to set a hook. Right. So marketers talk about hooks. Why would

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somebody care? How is it relevant to them in their.

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In their job or in their life? And

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just because it's important to the organization doesn't

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mean it's important to the individuals unless we can show them

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how it relates to them personally. And, you

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know, another thing from the book that we talk about is we have this sure

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model. So it needs to be simple and they need to be able to get

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it quickly. Has to be useful, personally relevant to

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them. And then the other piece, which for whatever

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reason often sort of feels taboo, is it needs to be

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emotionally resonant. And so we can't put out dry

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corporate speak and expect people to be excited to come to

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something. And so if you Combine all of these pieces.

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That's sort of pre event. We host the event, we sort of

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apply those principles while we're in the event. Afterwards

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we're going to do some more publicizing, sharing.

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We'll take that and we'll split out the highlights.

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So maybe somebody's got a really great analogy or scenario. We'll

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clip that out and then we'll drip that out in different

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places. And so you can kind of start to see. That's a real

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simple example. But you kind of, kind of start to see some of the pieces

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fit together there. Well, I, I, I love that. Right. Because it,

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it is kind of getting to the, the essence of your. Sure.

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Model, particularly that relevance. We talk, I talk about that on the podcast all

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the time. And the emotion. Right. The emotional kind of connection.

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In fact, today I was in a workshop talking to people. I, I

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don't think most of them had made video before and we were talking about scripting

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and storyboarding so early on in the video creation process and I put up a

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visual that said hear and see, which are two components

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of video. And in the middle feel. Right. Even, even in

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a learning thing, we want people to feel like, I feel that's important or

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I feel that's connected. And I, I can see from a campaign perspective that

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you're not just thinking about that for the one piece, but

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it's, it's tying in across all the things. Everything.

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Yes. So I, one thing, just one, one,

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one thing that, that feel so in. So I've been doing this for a long

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time and it seems like when that feel

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piece comes up, people start to get uncomfortable.

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Yeah. And whatever

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you're putting out is causing a feeling, whether you know it or

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not. And if you haven't been intentional and put thought into it,

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the feeling is probably not one you want them to have.

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Yes, yes. Well, it might be just, you

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know, feeling of like, oh my gosh, I don't have time for this.

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Or I feel that I, I'm overwhelmed. And this is one more thing on top

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of my things that I'm required to do. In fact, I just went through some

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security training talking about, you know, some of our AI policy stuff. And I

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was like, how am I going to have time to do this? And you

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know, the initial communication was you have to do this in this time. But the

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feeling was it was good. I'm glad I did it, like what I

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got done. But yeah, setting people up is obviously a key

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piece. And so, so that I think this is the low hanging fruit

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if anybody has never done a campaign, I can't even spell campaign. Like, the

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easiest, easiest way to get started with a campaign

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is take an annual compliance course. We all have them.

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Cybersecurity, ethics, privacy. We've probably got a handful of

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them. Take the content you already have in your elearning

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course, pull out six or

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12 snippets, small pieces,

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and drip those out over the course of the year to people. Just, you know,

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put it in an email, put it in a microlearning, and it's

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reinforcing your annual training because it's silly

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to think that somebody's going to watch something once,

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once a year and that's going to stick with them. It's just not.

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And so if there's a lot of learning science, right, like this

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repetitive space learning, all of the things align,

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which is a cool thing, when the learning science aligns with the sort of marketing

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mindset here. And that's easy. Anybody can do

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it. Probably. You could sit down in an afternoon, you've already

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got the content, you're just sort of copying and pasting it. Maybe

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publishing in a new place that's like slam dunk easy. Everybody

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should do that. So, okay, I want to put on

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my, like, I'm in the, I'm in this, doing this. I want to take

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this to my, my, my boss, my management, whomever.

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I imagine that there's some who get pushed back. Right. Oh,

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gosh, Mike, we don't have time to do blah, blah, blah. And I

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know you just said it's an afternoon, the cost shouldn't

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be super high here. Um, but there is things that

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you have to re. You know, probably don't have a system that drips out emails

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for you at this point. So at least if you're in most learning

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departments I've talked to. So how, how do you sell this idea? Cause I, I

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do think from a repurposing standpoint, what you just said was like, yep, that makes

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total sense to me. In fact, I know I've forgotten a lot from that course

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I just took, so maybe I need to be reminded. But like, how do you,

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how do you sell this internally to, to leadership that, hey, we should

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do a campaign over just the course? Because you're not saying get rid of the

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course, I don't think. Yeah, no, no, no, not at all. It's an additive. Right.

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But additive is often seen as like, gosh, we don't. We've already got

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so much to do. Yep. So. So two

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things. Most of our leadership is probably pushing us

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to use AI more. So AI can be a huge help with this. That's

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one the bigger one, probably the more important one that will help

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you open that door is look for, you know,

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what's, what are the business problems you're trying to solve. My guess is you

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probably have content that will address that already without

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recreating the wheel. So, for example, cybersecurity

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in our world, we send monthly phishing tests,

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simulated phishing tests that mimic what

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we're seeing real. So we see a trend

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of certain type of phishing email. Then we'll create a test

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so that people can recognize it. If they fail it the first time in the

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simulated one, they're not risking a breach. Right.

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So you can send it

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towards a problem that you're having. Because what's our job? Right. Solving problems.

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For example, we noticed

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new hires were failing those simulated phishing tests significantly higher

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than people who had been here longer. So we did, we did

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an AB test. Then half the new people

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just get the regular compliance course. The other half get the compliance

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course plus a little mini campaign, two

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minute or less, five weekly emails, a

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B test measure. Six months

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later, how are they doing on their, their phishing test? We have

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data. People that got the little mini campaign

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reported were more likely to report 15 to 20% more likely

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to report those phishing attempts than the people who didn't get it. So

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now I'm solving a problem and I have data to show that it's working.

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So that's like win, win for everybody. And if you can find those little small

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experiments, then that sort of gets credibility and you can kind of get

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your toe in the door and expand it to other places. Yeah. And it was,

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it was not new content. It was stuff we already had that we're repurposing exactly

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what we're talking about. Fantastic. And I love that you have data for that because

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it does seem like that just we're quick to

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say no or think we can't do it because. But the testing, it seems like

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that would be an easy enough thing to do. Company

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policies, procedures, things you already have. Break it up.

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The weekly email, it's not hard to send out to, to your staff or whomever

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it might be. Yeah. And so there are,

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you know, there are email platforms

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specifically for corporate. So even if you're in a corporate behind the

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firewall type of world, you know, there are systems and they're not

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expensive at all. Internally we use one

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called Contact Monkey that works with Outlook and corporate email.

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I'm a big fan of Mailerlite, if you're just getting started to test out

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stuff. If it's not, it's, it's free for

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up to five, your first 500 people and then it's, you know, less than 30

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bucks a month. So we're talking about next to nothing, cost wise.

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Yeah. Well, Mike, because we're the visual lounge, let's talk

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about particularly repurposing visuals. Video, because, you

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know, some of it, it seems like you could take clips or whatever, you could

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pull transcripts. Any, any thoughts on how you can really take

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benefit from visuals that you might be creating for your training course? But

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again, whether it's still anime, gifs, video, whatever it might be.

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Oh my gosh. So if, if we had enough time, which we don't today,

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I bet you and I and help with a couple of friends, we could probably

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come up with like literally a hundred ways to

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repurpose L and D content. Right. So let's, we've been

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talking about webinars. So let's, let's start there. We

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talked about Maybe it's a 60 second highlight or important

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takeaway or we pull out quotes

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and make graphics out of that. We

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could take webinar transcripts and do all kinds of stuff with a

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blog post or a job aid or a infographic.

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I love to do infographics or takeaways of. Here's the steps to apply

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what was in the webinar

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poll results. Right. A lot of times our webinars have polls. Make

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it a graphic or a chart or something. Right. Like there's, there's all sorts

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of stuff that we can mine here. Take a couple of your impactful

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slides and maybe that becomes a carousel on

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LinkedIn or wherever your people are. Right.

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Take the audio and create a podcast episode,

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you know, edit it or not. Right. Maybe you put a intro and a

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closing and there you go, you've got stuff.

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Get questions like, so I can go on here, I'll stop me anytime. This is

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great. Keep going. The Q and A, the Q and A and the questions and

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the follow up things. Right. You know, take that and you know,

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now we've got scenarios, right. Somebody asked a really good question about this security

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scenario. Well, okay, that's a great question. I don't know the answer. I'm going to

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find out. And now I've got a scenario for my training or workshops or,

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or, you know, all of that sort of stuff. It's just

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once you start looking at stuff in this way,

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you'll find tons and tons of ways to

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Repurpose it. And it's really, it's really no harder than just sort

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of getting started. If you just, if you, if you just take a

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webinar and brainstorm, come up with two or three things,

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right? You're already heading down this path and the more you do it and

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the more you see what other people are doing, you'll have

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this whole huge list of things that you can do.

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Yeah, well, I was thinking, you know, separately than webinars.

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You know, a lot of like screen screenshots, right? Screenshots.

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Like if you got screenshots of you're doing systems trainings, maybe it's, you know,

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I'm thinking about putting those into like now Camtasia AI to make

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a video or taking them, making a step by step guide. That's

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going to be a job aid that follows up on the, the how to from

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the, the workshop or whatever it might be. Right? So many. Yes. And,

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and, and I, you. I love animated

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GIFs. This way I pronounce it GIF. Come on, let's not

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fight, let's not fight. But like if

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you have, you know, a Microsoft Office

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tip or something, right, like just put it in a little animated GIF. I don't

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need a three page handout for that, right?

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Which Camtasia makes lovely GIFs with the cursor.

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All the things that, that

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Camtasia does well. Like I'm trying to

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like, like not run on and run on and you're gonna pull me back.

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But I love this because I think anyone listening can, can take these ideas and

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it's, it's, it's not hard, right? Like I, I love that you just boom, boom,

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boom, boom, boom, boom. Because it's, I think it's, but it is a mindset shift

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here. We're not like from an L and D perspective. I, I know

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in my past role it was like when I was working at pharmaceutical, it was

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like deliver the thing and I wasn't thinking about the

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other pieces that could come out of that that would reinforce

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and engage and bring forth. You know, we talk about, you talked

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about the learning forgetting curve. Like Evan House forgetting curve, right? Like. Yes,

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yes. Three weeks, six weeks, three months. If

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we're expecting performance or behavior change, we can't just let

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it slide. We can't just be like that. Hey, we told you once that goes

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back to the beginning, right? Like I told you once and expect that we've

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made the impact that we want. And I do think people are often

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disappointed that the outcome they get, right. Because

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Oh, I told you once. Oh, you do? And we'll do an annual training. Like,

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I think we've had the same training for one of our compliance trainings.

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That's like three or four years. What's like tweaks, update. Right. But, like,

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I. I can quote things to you now, so. Sure, sure. Now I've

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got it. I got the funny lines. I know, but that's a.

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That's. That's. I. I guess technically, maybe that's a sort of a

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poor campaign, I guess, because you have the repetition.

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Yeah. Every October, though, it's. It's, you know, it's not like it's

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hitting those things well. Okay, so, Mike, we're. We are coming

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towards time here, and I want to. I want to ask you,

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obviously, laid out amazing ideas, lots of opportunities here for people

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to start thinking about this. Are there times that

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this is not a good idea? Is there. Is there any pieces, parts

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that you shouldn't choose for repurposing?

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I don't. I cannot think. I mean,

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unless something's just so

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absolutely short and. And no

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brainer. But even then, I think I would still find a way to repeat it

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in some other form.

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That's a great question. I would love, you know, if anybody leaves comments or

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has things that might fit that bill. I can't think of anything off the top

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of my head. That's a fantastic question. Okay, well, I'm thinking it's

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because it's so bad, we don't want anyone to see it. Oh, yeah, well, that

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was my initial reaction. I'm like, oh, I better not say that. Well, no. No

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one out there in this audience is making any bad stuff. But I think, yeah,

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I'm trying to think of when I couldn't use it. I think I would

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always say, you know, is the. Is, you know, the

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property. Is the juice worth the squeeze? Right. Is it really something that needs.

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Or is it just like we need to hit it once and we're done? I

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would bet that there's a lot of people that watch this who have

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had this experience because we are often on the receiving end

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of a lot of really bad stuff and we have

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to rescue it, Right. And so we do

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repurpose the really bad stuff, and we. We cut it down

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and we get rid of that junk and we rewrite

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the stuff to make it sound better. So my

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guess is a lot of people are already repurposing. They just don't

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think of it in that context. Think about all the

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ugly, painful, massive things that we get from Subject

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matter experts that you're like, oh, I can't give that to people. That's another

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form of repurposing. Yeah. And I, as you were

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talking, that's where my head was going to that. We often get lots of great

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information, maybe not digestible. And so part of the

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repurposing is, is making it digestible, approachable. So.

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Well, Mike, this has been fantastic. I love the conversation.

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I think we probably need to now come together and

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maybe at our next event we'll just brainstorm a hunt, a list of a hundred

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different ways to repurpose. I think it would. I think we could get at least

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100. Yeah. And then hopefully we don't get into a fist

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fight over GIF versus gif. That's my, that's my fear.

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We will not. But I wonder if we could, if we came up with a

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list of a hundred things of ways to repurpose, if we could repurpose

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that list in a hundred different ways. Now you're getting very

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meta on me here. You're going to start hurting my brain. Well, Mike, before

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we wrap up, normally we have our dice cam and I do have a die

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and I could ask you a question, but we've had you on the show a

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couple of times, so I want to flip the script here. If you're okay with

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it. I'm going to give you a chance to ask me a question.

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Now normally our, our, our Speedrun questions are super fast, quick,

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you know, more fun type questions. So is there anything you would want

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to ask me and I'll, I'll put ama ask me

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anything. Well, so I know that

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TechSmith has had a lot of flurry of

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updates and lots of cool stuff. You mentioned the Camtasia

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AI, which I love by the way. So in the context

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of this conversation and we talking about slicing and

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dicing videos and audio and all of

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this stuff, if someone is not an

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expert, what, what would you

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advise them? Oh my gosh. The hard part is where to start.

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But let's start with where I think a lot of people are. Entry point Snagit.

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If you haven't tried out step capture, it's relatively new and

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allows you kind of go step by step. You just click on the thing that

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you want to capture and it gives you a nice document. Right. In that

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document you have all the images and you know, so you're

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literally creating a document that can then be taking those images,

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you know, soft. Might have to work with us a little bit, but you could

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send the images, get them into Camtasia. Then you could make a voiceover or

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you know, you could do some things with them in inside of Snagit as well.

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Image to video capture. That's where I would probably start. The other thing is I

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make a lot of videos in Snagit just kind of like I think they're gonna

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be one offs. And then sometimes I'm like, oops, I should have done this in

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Camtasia. Because I want, I want to do more with it, right? I want it.

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I want, I'm like, I wish I could move the mouse cursor or whatever. And

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now you can, you can send that video to Camtasia. We've kept, keep all the

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metadata so then you can edit your video like you would if it was

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a Camtasia recording. So I think those are big ones.

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The other thing I'm thinking a lot about for from a repurposing is

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capturing the subject matter expert. So camtasia.com or

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camtasia online as we call it, Free, easy to use tool. You can

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give that to. I mean it's pretty simple. Most everyone can figure out how to

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record something and, and then you, if you're a collaborator on

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it, you can still bring it into Camtasia for full editing. You can pull it

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into Audiate to get the transcript. So there's your, you can pull your quotes, you

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can pull, see which pieces you maybe want to make. Small social

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clips. I call them social clips. Even if they're not going on social. You know,

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15, 30, 30 seconds, like little highlights like we

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would do with this show. I think those are some of my kind of key,

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key ones. I think Audi 8 is another great just tool for again

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you get the transcript, you could, you could turn it into like a AI voice

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or an avatar if you wanted to go that route. Or you. It makes editing

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just so stinking easy. You know, just edit the text

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document and boom, there you go. I'm, I'm

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a fan. I'm a big fan. I love the, the idea of like the

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audiograms where I get a audio clip and there's sort of an

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animated or image or, or video just kind of.

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I don't know if you've seen those or if Camtasia

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has any templates for that. Oh, we do. So we have the audio visualizer so

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you can put like one that you bring and it like it moves, it got

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the movement. There's a bunch of them you could do. But it's easy, easy to

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make because you just download them from the free Asset library and boom,

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it's going to follow your audio. Awesome. I love, I love how well that

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fits with what we talked about to, to sort of drive home the point

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that it's not difficult. Right.

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And it's with mostly with tools that you have. If you have the text with

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tools or you've got other tools, it's easy to, I mean shoot

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PowerPoint. You can take a PowerPoint, you can create PNGs or

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JPEGs or you know, just get images out of

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that. That will work in a lot of different places, so. Well,

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thanks for asking, Mike. That's a great question and I always appreciate a little bit

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of product plug, so.

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Well, Mike Taylor, we appreciate you coming on the show. We

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always like to end with our first of all, let's give you a chance to

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pitch. Where can people find you? Tell us a little bit more about

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you told us a little bit about the book, but anything else you'd want us

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to know about that? Yeah. So pretty easy to

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find online. If people have questions or you want to follow up,

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you can learn more about the book, including a blog

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post about repurposing on our book website, which is

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trainlikeamarketer.com I'll have to throw up the

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list of 100 there. That'll be my challenge between today and when this comes

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out. So I'm going to see if I can get there. I might have to

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call and call in for your help. I'll be at

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Bianca and I will be at Dev Learn here in a couple of weeks

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and then December doing an online ATD

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Core 4 Focus event. So

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floating around in person and online in a

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few places here the next couple months. Well, it's good that you're

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keeping busy and lots of great stuff that we'll look for the list, we'll look

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for the book, we'll look for the blog post, all that. We'll put the again

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links in the descriptions and things like that. Mike, I didn't prep you

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for this. I should have so that's on me. But I was like a final

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take. So you get to take everything that we've just talked about

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and summarize it into 30 to 60 seconds. So Mike

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Taylor, what is your final take? Well, I think

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if you don't take anything else away from from all of this stuff, it would

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be think like a marketer in the context of

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think campaigns over courses and that's

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really can be as simple like we talked about. Just take bits out of

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your annual compliance course, take things you already have and

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Think about aligning with the learning science that we talked about

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and drip those out over time in

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the right places. Right? So develop a content strategy.

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It's super simple. And the best thing about

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that campaign approach or that campaign mindset

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is you don't need any complicated tools. Doesn't cost you anything,

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Right? Use the tools you already have. It's free. And

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like we said, aligns with the learning science and all the things. It's really

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win, win. And so I would say, if I could shorten that to

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a really succinct sort of wrap up, I would say think

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campaigns and not courses. Perfect.

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All right, Mike, thank you so much for joining me here on the Visual Lounge.

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Thanks, Matt. Always good to talk with you. Same. All right, everybody go check

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out Mike's stuff. Think about this bigger picture. Put it pieces together, right? You got

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the big piece of content you're making for all the little things you can make.

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So that's your pillar. So you got all your little pieces to help spread out.

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And if you think, if think about this metaphor we should have talked about maybe

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is a tent. So your pillar holds up the center of the tent with all

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these other little pieces. Make sure the tent stays up right throughout

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the year. So what a great opportunity to learn and continue to grow though, of

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course, because, you know, gotta keep evolving here, folks. Gotta keep changing

Speaker:

and growing our skill set. And we hope that you do that. We hope you

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take a little time for yourself to level up every single day. Thank

Speaker:

you.

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About the Podcast

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The Visual Lounge
Discussions about the power of visuals and videos and how to make them even better.

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About your host

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Matthew Pierce

Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is the host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications. Connect with him on LinkedIn.