Episode 47

Making Engaging Video

Is there a silver bullet for making engaging video?

Think about a video that’s really captivated you before. What was it about the video that made you not want to look away? Did it use compelling visuals or a storyline that sucked you in? Or perhaps it left you with some food for thought.

There are many techniques video creators use to make their videos engaging. Unfortunately, there’s no “silver bullet” but there are many tips and tricks you can learn to help draw people in and keep them watching your videos.

TechSmith’s Learning and Video Ambassador, Matt Pierce, shares his lessons learned for making engaging video from his years of experience in the video industry. He reveals the difference between passive and active engagement strategies and explains how to create truly captivating videos.

Learning points from the episode include:

  • Why it’s important to make your videos engaging
  • Why your video needs to be relevant and/or interesting
  • The difference between passive and active engagement strategies
  • 10 strategies for making more engaging videos
  • 4 ways to get your audience involved with your video

Important links and mentions:

Learn more about the TechSmith Academy.

To read the blog post on the topic or watch the video, click here. 

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About the Podcast

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The Visual Lounge
Discussions about the power of visuals and videos and how to make them even better.

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About your host

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Matthew Pierce

Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is the host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications. Connect with him on LinkedIn.