Episode 173

Customer Education Manifesto

What’s the secret to effective customer education? 

On this episode of The Visual Lounge, Adam Avramescu, VP of Customer Education & Engagement at Personio, explains the principles behind his Customer Education Manifesto and how they can help your business reach positive outcomes for retention, expansion and lifetime value. 

Plus, he shares his route into the industry, how videos and images play a role in customer education and how to gauge success. 

Learning points from the episode include: 

  • 0:00 – Introduction 
  • 2:06 – Adam’s first steps into customer education 
  • 5:22 – Success in customer education 
  • 10:09 – Using images and videos 
  • 13:19 – What is the Customer Education Manifesto? 
  • 21:01 – Customer education to help a business scale 
  • 27:43 – Speed over quality? 
  • 34:54 – Is it OK to keep things simple? 
  • 39:08 – Adam’s Speed Round 
  • 44:53 – Final take 
  • 45:32 - Outro 

Important links and mentions: 

About the Podcast

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The Visual Lounge
Discussions about the power of visuals and videos and how to make them even better.

About your host

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Matthew Pierce

Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is the host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications. Connect with him on LinkedIn.