Why Your Visuals Aren’t Working Anymore (And What to Do Instead) with Andy Crestodina on Video, AI, and Content That Connects

The internet’s relationship with visuals and video has been a rocky ship over the past few years, constantly pivoting and evolving. And most creators are either playing catch up or are stuck playing by the same old rules with limited success. 

But luckily, we have Andy Crestodina, Co-Founder and CMO of Orbit Media Studios, on the show to share his current strategies on how to make your visuals truly effective.  

Andy explains some of the top content mistakes he sees people make, how to use visuals to better deliver your message, and the number one thing you should never do with your website’s videos. We also hear his take on using AI as a “thought partner” to enhance your work by testing ideas, finding content gaps, and acting as your target audience, so you can talk to them whenever you need their perspective. 

Learning points from the episode include:

• 00:00 – 02:10 Introduction to Andy
• 02:10 – 03:39 Andy’s biggest tip for using images or video
• 03:39 – 05:50 How AI has changed how we use the internet and video
• 05:50 – 07:37 Why you need to develop an elevator pitch for AI
• 07:37 – 09:26 One mistake to avoid when using videos on your website
• 09:26 – 12:18 Why you need to pretend to be your audience every week
• 12:18 – 14:35 How to get better results with AI
• 14:35 – 18:15 How Andy’s use of images and video has evolved
• 18:15 – 20:30 The secret to continuous improvement when recording videos
• 20:30 – 24:23 Why authentic is better than perfect
• 24:23 – 25:10 Why Andy uses AI to improve quality rather than boost speed and efficiency
• 25:10 – 29:12 Speed round questions
• 29:12 – 29:55 How to connect with Andy and Orbit Media
• 29:55 – 31:17 Andy’s final take
• 31:17 – 32:14 Outro 

Important links and mentions:

• Connect with Andy on LinkedIn: https://www.linkedin.com/in/andycrestodina/
• Follow Andy on Instagram: https://www.instagram.com/crestodina/
• Follow Andy on X: https://x.com/crestodina
• Orbit Media Studios: https://www.orbitmedia.com/
• Orbit Media Studios on YouTube: https://www.youtube.com/Orbitmedia