Episode 27

Why You Need to Understand the Business Outcomes When Making Videos

Creating great educational content is one thing. However, creating videos that contribute to improving an organization's performance is a different ball game entirely.

So, how can educators create better videos and educational content that contribute to business outcomes?

This is the main topic of this episode of The Visual Lounge, where award-winning author and Workplace Performance Strategist, Ajay Pangarkar, joins Matt Pierce for a deep dive discussion about understanding the business outcomes when making videos.

Learning points from the episode include:

  • Why learning professionals need to understand the business of learning
  • Why learning professionals struggle to grasp the business side of learning
  • How learning from others can improve your learning content and business knowledge
  • How to convince leaders to say yes
  • What LinkedIn Learning is and why it’s so useful
  • How to write a conversational script

Important links and mentions:

Learn more about the TechSmith Academy.

To read the blog post on the topic or watch the video, click here.

About the Podcast

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The Visual Lounge
Discussions about the power of visuals and videos and how to make them even better.

About your host

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Matthew Pierce

Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is the host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications. Connect with him on LinkedIn.