Why Video & Image Accessibility Matters with Ryan Knott

How do you incorporate accessibility into your content creation process?

Is it something you think about when you’re planning your content…or is it an afterthought?

Digital content accessibility hasn’t always been at the forefront of the content discussion, but the tide is shifting. Now, many new technologies make accessibility features easy to include, but how can you ensure that your content is adequately accessible?

Ryan Knott, TechSmith’s Marketing Content Specialist, joins Matt Pierce in this episode of The Visual Lounge to share his tips for removing barriers to your digital content, including the best ways to make videos and images more accessible. He also explains how prioritizing accessibility creates better, more valuable content for all users.

Learning points from the episode include:

• What is accessibility?
• Why accessibility should be part of the content creation process
• Why accessible content is better content
• The importance of video captions
• How to write alt text for images
• How to start creating accessible content

Important links and mentions:

• Web accessibility resource: https://www.w3.org/
• How to teach accessibility: https://teachaccess.org/
• TechSmith Audiate: https://www.techsmith.com/audiate.html

Learn more about the TechSmith Academy.

To read the blog post on the topic or watch the video, click here.