Episode 213

Why Should You Care about SEO for Video?

On this podcast, we talk about creating video. We talk about editing video. But then there's the art of distributing your video and getting it out there so people can find it.

And having your audience find it is a critical piece of the puzzle!

Of course, we’re referring to search engine optimization (SEO). In this episode, we welcome SEO coach and entrepreneur Samantha North. She talks about the importance of SEO in video distribution, the interplay between written content and video for better SEO, and how to start and succeed in SEO. Samantha shares insights from her extensive background in digital marketing and her journey toward mastering video SEO.

She also provides practical tips on keyword research, video optimization, and leveraging AI tools. The episode rounds out with Samantha’s advice on building a diverse online presence to enrich your brand and safeguard against algorithm changes.

Learning points from the episode include:

Important links and mentions:

About the Podcast

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The Visual Lounge
Discussions about the power of visuals and videos and how to make them even better.

About your host

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Matthew Pierce

Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is the host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications. Connect with him on LinkedIn.