Episode 102

What Viewers Want: 2021 Video Viewer Study Deep Dive

What’s new in the world of instructional and informational video?

If you’re in the business of creating videos, having the latest research and stats at hand is always important.

Luckily, we’ve got you covered. We’ve just released our 2021 Video Viewer Study – a collaboration between TechSmith and Dr. Jane Bozarth, Director of Research at The Learning Guild.

We publish this study every year, but this time, we invited Jane to help us out as an unbiased third party. Jane joined this special episode of The Visual Lounge to discuss the most interesting findings and what they mean for video creators going forwards.

Jane is a veteran classroom trainer who transitioned to the world of eLearning in the late 90s and hasn’t looked back since. Jane now specializes in finding low-cost ways to provide online training solutions. She’s the author of several books, including E-Learning Solutions on a Shoestring, Social Media for Trainers, and Show Your Work: The Payoffs and How-To's of Working Out Loud.

Take a look at our updated findings on video viewer habits and trends in the link below, or tune in to the episode to hear more from Jane.

Learning points from the episode include:

  • Why we’ve become a video-consuming society
  • How the reason people watch videos correlates to how often they watch
  • Why titles and descriptions are so important
  • What the data says about video length
  • Why you should always focus on what’s important to the learner/viewer
  • How to keep people watching your videos
  • Why audio is the most important aspect of a video

Important links and mentions:

Learn more about the TechSmith Academy.

To read the blog post on the topic or watch the video, go to: https://www.techsmith.com/blog/what-viewers-want-2021

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About the Podcast

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The Visual Lounge
Discussions about the power of visuals and videos and how to make them even better.

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About your host

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Matthew Pierce

Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is the host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications. Connect with him on LinkedIn.