Episode 186

Videos for Engagement & Impact

Whether you create videos for YouTube or internal training content, you should have one top priority – keeping your audience engaged. 

But what steps can you put in place to make sure this happens? And what should you do if your videos aren’t making the desired impact? 

On this episode of The Visual Lounge, Matt Pierce shares top tips for making engaging YouTube and internal content, why jump cuts could be the simple tool that makes your videos more compelling and why it’s vital you know your audience. 

Remember: bring them in, create content for them and keep them watching. 

Learning points from the episode include: 

  • 00:00 – Introduction 
  • 00:57 – Fighting for attention on YouTube 
  • 02:45 – The YouTube creator mindset 
  • 05:44 – Applying a creator mindset to internal training content 
  • 07:29 – How AI could impact video creation 
  • 08:53 – The power of jump cuts 
  • 11:33 – Find your style 
  • 11:52 – Experimenting with TechSmith content 
  • 13:13 – What’s on screen in your videos? 
  • 15:52 – Knowing your audience 
  • 16:54 – Bring them in, create content for them and keep them watching 
  • 17:00 – Outro  

Important links and mentions: 

About the Podcast

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The Visual Lounge
Discussions about the power of visuals and videos and how to make them even better.

About your host

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Matthew Pierce

Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is the host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications. Connect with him on LinkedIn.