Episode 149

Video Producers’ Secret Sauce

The video creation journey is different for everybody. But is there a secret sauce in that recipe for success? 

Josh Cavalier, Learning Architect – Digital Technologies at American Tire Distributors and Mark Lassoff, Video Instructor and Founder at Dollar Design School, join this episode of The Visual Lounge to give us a sneak peek into what makes their work so great. 

Josh and Mark explain how they got going in the world of educational video, discuss the power of AI and reveal some of the biggest video creation mistakes they’ve made! 

Plus, they discuss why high-end technology isn’t the key to success, provide top takeaways for listeners and tell us what they believe is the secret sauce for great video content. 

Learning points from the episode include: 

  • 0:00 – Intro 
  • 3:14 – The first video Josh and Mark ever made 
  • 6:33 – What should ALL video creators know? 
  • 12:23 – Video producers’ secret sauce 
  • 17:58– What’s changing the game in video? 
  • 32:11 – The Video Mastery Intensive 
  • 38:28 – Speed round questions 
  • 47:08 – Final takes and outro 

Important links and mentions: 

About the Podcast

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The Visual Lounge
Discussions about the power of visuals and videos and how to make them even better.

About your host

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Matthew Pierce

Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is the host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications. Connect with him on LinkedIn.