Episode 30

Setting Video Goals & Objectives

Do you ever feel like you're just winging your way through the video creation process?

One way to solve this is to set video goals and objectives before you start making your video.

In this episode, Matt Pierce, Andy Owen, and Justin Simon take a look at how to set clear video goals, define objectives, and what the best practices are for planning your videos before you press record.

Do you want more tips on creating videos? You can easily watch and search past episodes here.


You can also find us on Apple Podcasts or Spotify.

About the Podcast

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The Visual Lounge
Discussions about the power of visuals and videos and how to make them even better.

About your host

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Matthew Pierce

Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is the host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications. Connect with him on LinkedIn.