Making Video Production Doable as a Small Business

Creating videos can be a lengthy process with many tools and people involved. But when the pandemic hit, TorranceLearning had to adapt fast and figure out a way to make high-quality videos without having a team in the studio all at once.

In this episode of The Visual Lounge, we sit down with Megan Torrance, CEO of TorranceLearning, to explore how she's revolutionized video production for her small business. Megan shares her journey of adapting to the challenges posed by the pandemic, transforming her video setup into a one-person operation that's both efficient and versatile.

Megan dives into the nitty-gritty of her streamlined process, from using shot lists to expedite editing to leveraging review tools for collaborative work. She explains how this newfound efficiency has dramatically improved their turnaround time, allowing them to update course content, respond to client needs, and create marketing materials in record time. But it's not all business - Megan also emphasizes the importance of injecting fun and authenticity into their videos, keeping things engaging for their audience.

Learning points from the episode include:

• 00:00 - 00:52 Introduction
• 00:52 - 02:18 How the pandemic forced TorranceLearning to change how it produces videos
• 02:18 - 03:12 The benefits of streamlining the production process
• 03:12 - 04:54 Why it pays to inject a little fun into your videos
• 04:54 - 05:50 How TorranceLearning saves time with its new process
• 05:50 - 08:40 How her new process has enhanced her business
• 08:40 - 08:52 How to connect with Megan and TorranceLearning
• 08:52 - 09:09 Outro

Important links and mentions:

• Connect with Megan on LinkedIn: https://www.linkedin.com/in/megantorrance/
• TorranceLearning: https://www.torrancelearning.com/