Episode 51

Lessons from TechSmith Customer Education with Doug Brunner

Are you educating your customers effectively?

Video tutorials, blogs, and technical documentation are just some of the different ways you can provide users of your product with the help they need to be successful. But truly empowering your customers goes beyond the material you provide.

Joining Matt Pierce in this episode of The Visual Lounge is TechSmith’s Customer Education Manager, Doug Brunner. Listen in as Doug shares his thoughts on creating customer education content that powerfully impacts your customers – and, therefore, your business.

Learning points from the episode include:

  • The purpose of customer education content
  • How TechSmith designs educational user experiences
  • Why it’s vital to understand your customers’ learning behaviors
  • Doug’s thoughts on gated vs. ungated customer education content
  • The 3 ways TechSmith measures retention trends
  • Why tutorial videos are beneficial to businesses
  • How to make your tutorial videos more accessible online

Important links and mentions:

Learn more about the TechSmith Academy.

To read the blog post on the topic or watch the video, click here.

About the Podcast

Show artwork for The Visual Lounge
The Visual Lounge
Discussions about the power of visuals and videos and how to make them even better.

About your host

Profile picture for Matthew Pierce

Matthew Pierce

Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is the host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications. Connect with him on LinkedIn.