Episode 197

Learning from Creators

How do you become a better video creator? Sometimes, other creators make the best teachers. Who better to learn from than those who have been in the same boat? 

In this episode of The Visual Lounge, we speak with Rob Balasabas, the Head of Partnerships & Community at Uscreen, whose top tip for creators is to surround yourself with other creators. 

Rob explains why collaboration, not competition, is key to succeeding in the creator space and shares stories of how he’s managed his own creator journey. We also hear his advice on working with brands as a creator and then, on the flip side, how brands can hire creators themselves. He also breaks down the top two trends that he’s seen grow in the video space. 

Learning points from the episode include:

  • 00:0002:31 Introduction to Rob
  • 02:3104:42 – Why we should learn from other creators
  • 04:4206:29 Why collaboration is so important in video 
  • 06:2910:30 The top thing that video creators are struggling with
  • 10:3012:07 The benefits of bring guests onto a podcast
  • 12:0718:12 Rob’s advice for creators working with brands 
  • 18:1222:50 How brands can approach creators 
  • 22:5026:59 The biggest trends in content creation right now
  • 26:5931:33 Speed round questions 
  • 31:3332:32 Rob’s final take 
  • 32:3233:28 Outro

Important links and mentions:

About the Podcast

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The Visual Lounge
Discussions about the power of visuals and videos and how to make them even better.

About your host

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Matthew Pierce

Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is the host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications. Connect with him on LinkedIn.