Episode 268

From "Watch Bait" to Workflow: Leveraging AI Video for Success

What happens when everyone can create AI videos with just a text prompt?

We’re entering the “watch bait era” where AI-generated short clips may start dominating social media feeds, making it harder to distinguish between AI content, misinformation, and reality.

The technology is improving but still has real limitations. While AI avatars and lip-sync are getting better, we’re still dealing with 8-second clip restrictions, consistency issues (your character might lose their glasses between scenes), and the ongoing challenge of writing effective prompts.

Joining us is Myra Roldan, Founder and Chief AI Officer at UnDesto AI, who’s been working in the AI space for 12 years. She shares practical insights on what AI video can actually do today, why you need authorization before using these tools with company data, and why storyboarding remains essential.

Learning points from the episode include:

Important links and mentions:

Transcript
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AI Video is here to stay. And I think

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that we should really start to think

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about how we can use it

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to drive our business goals in a business setting,

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in our personal goals. If, you know, if you're, you want to,

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you know, get bigger on social media, how can you use AI to help

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you boost your social media presence,

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right? Or even in advertising your business, how can you use it to

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like, you know, you no longer need a big studio to hire

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talent. So how can you use AI to

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boost your company's social presence also?

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Good morning, good evening, good afternoon wherever you are and wherever you're watching from. My

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name is Matt Pearce, host of Visual Lounge and today we're going to be talking

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about the thing that is prevalent everywhere. Another day,

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another AI, Right? AI is taking over, but it is having a

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serious impact. It is having an impact on images and videos in particular, which

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at the Visual Lounge we are sincerely interested in.

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It is changing the way we start, are starting to see image creation,

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video creation and even the outputs from like tools that

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what can they do to help you get faster, get smarter? And now of course

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we've talked about our human framework and how we want to keep humans involved

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in that and have that kind of oversight. But we've got an

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expert today who is going to help us understand how

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this world is changing and maybe some of the things that we can do to

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maybe live better in it. So, so let's introduce our guest today,

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Myra Roldan. Myra is a digital transformation strategist

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with 20 plus years in technology and 12 years specializing in

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artificial intelligence. She has trained over 2,500

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professionals across AI, cloud and quantum technologies and

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led global initiatives at Amazon that reach more than 1,000

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employees. Her work spans Fortune 100 and 500 companies

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as well as US government entities including the army, Navy and

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state leadership. Myra's cross sector impact continues to shape

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how organizations build AI ready talent and

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drive enterprise wide change. And with that said, please help me welcome Myra

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to the Visual Lounge. Hey Mayra. Hey. Good day,

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Matt. Good day. It's good, good to have you here.

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I, I'm such a fan of, of you and your work and it's about

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time that we had you on the show to talk about this really pressing topic.

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AI is kind of everywhere, isn't it? Yeah,

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it's everything and anything people can talk about these days.

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So. Okay, so I set us up here a little bit at the beginning that

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obviously AI is changing a lot of things across a lot of

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industries, a lot of kind of workflows,

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particularly I'm curious, you know, you've been doing AI for a long time, which is.

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I was going to ask you about 12 years. That's a long time for AI,

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considering I think most of us have been doing it for like a year or

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two. Yep. Yeah. Actually,

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I've been in the AI space for 12 and so I've been

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really playing around with video and just media in general

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putting out, you know, trying to push the limits to see, you know,

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what we can create and what are the considerations that we need to have

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in place right now and the things that we should be watching

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for. So. Yeah, so,

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so foundationally then, you know, we've had

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like someone come on and they talked a little bit about their experience with VO3,

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you know, and obviously it creates, it takes a lot of churn

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to create something that works well. And you can edit, but you can edit it

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together. So what's the current kind of current landscape then of

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AI video that we should be aware of? What's, what's maybe

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front of mind, what's kind of now old passe stuff.

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Yeah. So I would say that right now it's getting better. Right? Like

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slowly but surely you're starting to get

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at least AR AI

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avatars or people in, in the videos that look like real

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people. Right. Where the lip sync motion is getting better.

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But there's still limitations, right, because you're still limited to 8 minutes

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of video at the most with. With

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Gemini. Right. If you create it using

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their tool. And then there's Sora. Right. Which

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also has the ability to create these

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videos. However, I think that there's still a

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component in here where we still need to get the prompts right,

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to be able to get like the output that we're looking for.

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And the videos aren't going to always be consistent when you have

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to like piece together these little, you know, eight

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seconds. It's not eight minutes. I said eight minutes. That was wrong. It's eight

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seconds, eight second videos and you have a. Your character

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changes. You know, either they, they lost their glasses or.

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And so you have to really still have a strategy. You have to

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have like, what's your design

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element going to be like, how are you storyboarding this? Right. Storyboarding is

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still a step you should not skip.

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I, I truly believe in that. And I think that

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until these tools get better, we really need to be

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careful because we're entering what's called the Watch

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Bait era. So have you heard of that? The

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Watch Bait? No. In fact, I was just gonna ask you what is Watch Bait

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era. Yeah. So Watch Bait is

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where AI created short clips are going to start

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dominating social media feeds. And so we're going to start

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seeing, and you might already see it OpenAI sora to being

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integrated into like social media platforms and into platforms like

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Synthesia and other

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video generation platforms. And it's really going to

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signal a shift towards rapid automation of content.

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So people are going to start producing this AI content at scale

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and, and sharing it on, on social media. And so

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now us as viewers, we as viewers have to like be able

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to disseminate. Is it AI or is it not AI? Right. Is it

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misinformation? Is it not misinform information?

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What's, what's reality? Right. I think that's,

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that's what we're entering. So clickbait. We

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all know about clickbait. Now we have to enter Watch Bait.

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I. Now that's the connection right there. Yeah.

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Okay. So obviously it sounds like, it feels like. And I,

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and I'm, I'm out there trying to generate stuff and do stuff and play with

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it as well, but it feels like we're, we're, we're not there yet. We're

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on the cusp of. There are good things. I think there are, as you mentioned,

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I think avatars have come a long way even in the last year. I mean,

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voice generation, which obviously is part of the video, has come.

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Listen to like 11 labs. Holy cow. Amazing. Kind of just quality

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and sounding. So from a practical

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standpoint, then if, if I'm, you know, in a department

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L&D or something else at, at an organization and I'm

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hearing, hey, you should be using AI, right.

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What's the reality here? Like what I can really get done

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is it, are we functionally at a point where we can do stuff or is

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it really, gosh, we, if we could wait a little bit longer, we might be.

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Feel a little bit better about it. Yeah. So I would say first

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of all, you know, if you're, if you're an L and D and a

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corporation in a corporate setting or in a business setting and you're being told

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to use AI for like this video generation, you need to make

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sure that whatever tools you're using are like

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authorized to be used within your organization.

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Because I have seen some incidences where people are

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using tools that are not authorized and they're putting

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company data into these video platforms and there's

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no delete button. Once you put that information in there, it's like there.

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Right. And so I think that the first

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thing would Be like, what's the goal? Like, why are we using

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AI? Why do we want to use AI? Is it a. Is it a

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budget thing? Is it a speed thing? Do they think

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it's going to be better quality. Quality than a person?

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Like, why are we using it? Right. And then if you do have an approved

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platform, what's your strategy for using it? Right.

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And how are you going to track the ROI on it

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to be able to say, oh, this was better and faster,

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or maybe it wasn't better, but it was

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faster. You know, it's that. It's that cheap, fast,

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good paradigm, you know, where you can only have it if it's.

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If it's cheap, it won't be fast, right? Yep. And

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it won't be like, you can't have cheap and fast and have it be good.

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If it's cheap and good, it won't be fast kind of deal.

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So you need to be able to weigh that out. And then there's the ethical

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part of it too. Right. Like with these

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platforms, like I said, there's no delete button, so are

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you infringing on someone's likeness?

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Mm. Right.

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And you just have to watch out for that. Yeah. So it does sound

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like. And, you know, actually I just went through our AI. We had an AI

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training that we had to go through, and I thought about you the whole, the

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whole time, because we've had. You and I, I know, have had conversations about these

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things. Right. About that. We. We have to have those things in place before

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we're doing it. So let's say, let's say we're in our organization, we

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do have those in place. We've got our safeguards. We're not, we know not to

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put our personal identifying information of our customers or anything else in.

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Into the platform. Um.

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It. It is kind of that practical thing. I, I love your. The. The triangle's

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perfect for this because I do think I can get fast, but

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it's maybe not good. And I can get. Or I can get good,

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but I've spent a long time on it, but it wasn't cheap to maybe pay

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for the models or whatever. Um,

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so is there, are there other things like, like, are there practical things we

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could be doing that allows us to get better outcome? It's not. I know you're

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playing with a lot of different tools and are there things that you're seeing that,

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like, have changed? Whether it's that maybe thinking about prompts or is

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it. Is there structurally things? Are, are you feeding it models of,

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like, I Say models like imagery, which again, ethically,

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you gotta get on that, make sure it's not some model that didn't agree to

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it. Yeah, yeah. So you know, when it comes to like,

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image creation. So like, I've authored some

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books and I've created images

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using AI, and one of the things that it

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struggles with is this idea of consistency, right? Like image

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consistency, whether it's video or images.

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And so I've had some luck with

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ChatGPT on image consistency, where I

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have fed it and you created an image and then fed it

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that same image instead. Just put this image in different poses, right.

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So that I can do with using ChatGPT. I

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always use illustrations. I never use like real people.

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And then for video, that's been a, a little

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bit more of a struggle, you know, because

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I, I've put. Been putting out this series of Abuela and

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tech and AI where she explains different

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AI concepts in like eight seconds, which is a feat. Right?

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That's awesome. And. But I haven't been able to get a consistent

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character. She's close, right? With every video,

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but she's not consistent. And so I would say you need to be

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okay with that. So you need to, when you're developing like your content

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strategy, your video strategy, your image strategy, you need to put

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a threshold for like, how much of a difference is okay,

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most people don't notice. They'll. They'll let it fly, right?

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But also like being careful about using

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these avatars to represent like an entire community that you're

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presenting to. Right? That's, that can be

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tricky. And avoiding, like

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trying to avoid stereotypes, trying to avoid,

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you know, misrepresentation of groups, we run into some, like,

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tricky areas where we have to be careful. And so I would

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say when you are

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planning to use these AI platforms for either image or video

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creation, make sure that one, your

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prompts are strong. So that's going to be the first thing

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you want your prompts to have

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a good foundation of what you

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are trying to do.

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You know, when you're using these tools, your prompts,

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you might notice that if you try to put in a

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prompt that's too long, you're not going to get the best

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output because it's not going to know how

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to process your prompt

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correctly and you might end up with garbage.

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And if you use Tool, for example, and just give you like Google Flow,

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where you can then go in and create videos, right,

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Using the Google tool,

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what you'll find is that it will

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only take a certain amount of characters

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for you to be able to effectively generate a video.

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And so like, if you want it to have a script, that

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script has to be super short. And if you, you know, you

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can and you should define your character

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down to like the T, like if you were to describe a person

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as far as look, what they're wearing, what their hair looks like, what their eyes

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look like, what are they doing, what setting are they in. Right. That's the

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most important part. Important part. But that script has to be like

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super tight. And so that's a consideration that you have to have

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when you're designing. Because eight seconds is

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not a long time. No, it is not a long time.

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And it's. It's interesting just because, you know, I'm. I'm

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hearing what you're saying. Obviously there's a lot of con consideration to put into this.

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Right. Because it's gotta be thoughtful about. Not only was what that

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person looks like, which it is. It is a challenge to describe a person. I

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find. Right. To get the kind of details because you inadvertently could say,

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describe it one way and you end up with something that you didn't want. And.

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But that also goes to like, if you're trying to represent someone in a particular

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community, are you giving that a proper kind of

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description and not making sure it's stereotypical and all those things.

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So I love the considerations though, because I do think this is a

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challenge. We're in this phase where I hope it all gets easier,

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but it's not right now. Right. Like it is. I'm

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finding that AI is a good partner for a lot of

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things, particularly text. I find it's a good thought

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partner. Ask. Help me think about questions. Maybe I'm not

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wouldn't have thought about from a media creation. There are things

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I know feel I feel pretty consistent about again, voices, avatars, pretty

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consistent. I can get some pretty good images depending on

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what kind of information I provide. But there's

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a lot of stuff I'm also like, I'm throwing out a lot. I feel like

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I'm doing stuff throwing out. It's a lot of still iterative testing

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versus like I get one prompt and I. I've

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nailed it. Yeah. And I think that's something that

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people have to be okay with right now, is that you're going to generate a

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lot of things that you won't be able to use. Right. And it

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does. There's a cost to generating video and

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images right. When you use any of these platforms.

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So one of my favorite platforms to generate images is Ideogram

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and So with ideogram, though, you get capped. Even

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when you pay, you know, there's a cap. So, like, if you don't get it

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right, like the first few times, it'll say, like, you're

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done. Right. Come back.

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And so that can be frustrating. Right. Because it's, it's.

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We have to hone in our ability to take what's in our head because we

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always can picture, like, this is the specific thing I want.

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Right. This is what I want. But then we go to write a prompt on

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it and it's garbage. Yep. Right. Or

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it gets misinterpreted by the AI. Yeah, I've

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heard a couple times the, the analogy one is

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more funny. Mike Parkinson, I don't know if you know Mike, he's. He calls it

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the drunk intern. But I've heard the intern analogy. Right. Like I, and

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I work with actual human interns and, and they're brilliant and they

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have their own skills, but it is often without. They are without

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context of a career at an organization

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that has. Of someone who's been there a long time. And so I often find

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I have to be much more descriptive to an intern because they

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just, you know, they might not know what outlook is. Right. And, and that's not.

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Because they're not capable of knowing what outlook is. They just haven't experienced

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outlook. And so I do, I do appreciate that, that sentiment. Right.

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Like, you gotta. Yeah. Be willing to express more.

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Yeah. And it's just, it's hard. Right? Yeah. Without

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expressing too much is what I wanted to say. Like, because too much and then

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it gets confused because you've added too many details and now it's like I'm overwhelmed,

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just like an intern. I've said too much. Yeah. Yeah. Like

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you gave me way too much information. Now I don't know what to do with

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it. Yes. So,

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Maya, as you are often on like, the cutting edge,

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you are always looking at, I know from knowing you

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for a while now that you're always looking ahead at kind of what's next.

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And I'm guessing that gives you some pretty good vision to

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look ahead here. Short term, where do you think

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we're going in terms of AI images and

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videos in the next. Let's say. I know it's hard to predict. I'm not asking

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to necessarily put a flag in the sand, but like six

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months, a year, what do we think will be true? That's not true today.

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I think that we're going to move from like this

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experimentation phase and to everyday use.

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Right. So more People are going to start to use it for different purposes. We'll

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see an increase of use for social media. I don't know if we're going to

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see an increased use of AI in corporate just

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yet because I think we're still feeling it out, right. So corporate

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usually lags behind a little bit,

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but we will start to see

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consumer apps start to make its way

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into the business setting. And

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I think what we need to

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really watch out for is whether it's in the corporate setting

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or not, is the, we're going to see an increase in synthetic media

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that's amplifying misinformation, wrong

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information, or emphasizing, you know, the, the need for stronger

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providence provenance and like digital liter

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literacy standards across the board.

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Because anyone can create a video, an AI video right now.

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Right. And you have,

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I think it's having guardrails around how

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we create and what those tools look

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like and how they evolve into like the tools that we use every day. So

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I think we'll see some video generation and copilot we might see

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some video generation integrated into

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other platforms that we use in business, you know, and we may

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start seeing the ability. Through.

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Middlemen like a Zapier or through

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APIs application interfaces

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to these, like commercial consumer products to

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generate video. And you know, there's still going to

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be a need to be able to edit those videos

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to make them make sense. And so I think we need to get good at

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our video editing skills so we can start

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cutting out like the bad stuff. So instead of throwing the clips away,

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right. Keeping what we can use and figuring out like, how do we splice

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this together so it doesn't, so it doesn't look bad.

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Yeah, well, if you need a tool, I've got one.

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Oh, I, I now I use it every day. Well, thank you.

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Well, I, you know, I think I, I, I see what you're saying too, right.

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That social media, obviously there's lots of, of things that are

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happening and it's happening fast and it usually is a precursor to coming

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into the workplace. Right. We saw this with,

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gosh, I'm gonna date myself. But social media, Twitter became like yammer, right?

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Twitter was happening and people mic y and then Microsoft

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bought yammer and brought it in. Now I think yammer might be dead at this

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point, but it's a thing. And so I

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definitely see that. You know, I have a

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prediction that, and this is what I hope to

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be true. Whether it is true or not, I don't know because I'm not very

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good at predicting Things. But the ability to have more and

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more control in what the AI generates, I think is going to be really important

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to, to people. And so, you know, giving,

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giving, maybe more finite control over, you know, backgrounds,

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characters, like letting it layer things rather than just kind of whole. Right

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now, it's just a wholesale. I prompt it. If I'm good at describing things,

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I might get what I want. If not, you know, it puts

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in a different scene or whatever. I think that's going to be

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tricky because we're working with generative AI, and the whole point of

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generative AI is that it generates new content based

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on historical data. So it's making new content every

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single time. And so it's not persistent, meaning it

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doesn't. I think what we need is more persistence and

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character consistency. So, like, if I create a character, I want to. I want it

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to be persistent. I want it to. To look and feel the same, no matter.

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No matter where I put it. I would love to have the ability to

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have character consistence where the background is

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transparent and I can dump that character anywhere. Right. That would be.

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That'd be a beauty. Right? To be able to do that.

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Yes. Yeah. And I mean, I think the reality

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is images have gotten not perfect, but it's better.

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And so I imagine video is. It's just. It seems video is lagging

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about a year to year and a half, kind of where images were.

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I mean, we're getting to the point where our images now no

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longer have six fingers or 20 fingers. Right. So, like,

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that's a good thing.

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Yep. But there's. It still generates some weird images occasionally, depending on what you prompt.

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It's. Yeah, yeah, yeah. But it's

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getting better, right? And it's going to get better over time. Yeah.

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It's the worst it will ever be. So. Well, Meyer, this has been. I love

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the take on it. I love the thoughts about ethics. I love the thinking about,

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like, you know, how to. How we can apply video. Video today, obviously, it's not

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a. It's not a one and done. There's work that needs to be done. And

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that's a good news for us as humans who still want to do jobs and

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still want to work. Right. There's lots of room for us to be involved. But

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I do want to move us along here into our speed round, which are quick,

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fast questions with quick, hopefully quick, fast answers

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determined by the role of an eye. So here we go.

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Okay, so here is our dice tower. We have a die to tell us which

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questions to ask. Myra. Here we Go. First roll is number

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12. So question number 12. Oh, what's your

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one? Go to tool that helps you get your job done on a

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regular basis. And when I say tool, it could be software, physical

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gear, whatever, something that you use often to

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help you get your job done. Yeah, I would say my phone.

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I love it. Yeah. My smartphone, because,

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you know, sometimes I'm not near my laptop and I need to pull information

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up or I need to get to my files, and my smartphone is connected

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to, like, all my external drives, so I can just pull a file up and

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send it. Like, I can. I can run my business

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off of my smartphone.

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Yes, well, and we know how people feel when they get detached from their

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smartphone, and, yeah, you know, it feels a little bit. Whoa, what's going

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on? So. Love it. Well, are you ready for your next question?

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Yeah, let's do it. Here we go. Question number two. Oh, we can't

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have two 12s. I'm rolling really consistently. All right, the dot

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is at the bottom. So that is a. That is a. Actually

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going to be a nine. So question number nine here. What's the

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one thing that you're most proud of in your career?

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I would say the thing that I'm most proud of has to be

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the people that I have been able to interact with and who I've had

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an impact on and who come back and share

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their, like, the things they've done with, you

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know, either the con. The consultation or mentorship that I gave them.

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I have so many people that I engage with and meet

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on a regular basis, and that it just. It

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makes me feel good that I'm able to, you know, share the knowledge,

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help others grow. And I. And I love cheering

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on for everyone. Like, you know, if you're going after a goal and I.

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And I've helped you in some way, or I gave you an introduction or I

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gave you some information or you went through training or whatever it is, right. You

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come back and you tell me, like, hey, like, this went great or this. You

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know, I love that. I also love when they come back to me and they're

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struggling. Right. And they're like, I still need help getting there. So I'm

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always. I'm happy that I can help.

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Well, I know when I want someone in my corner, you're one of the people

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I want there. Cheering for sure. Thanks, Matt. You

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bet. Okay. Cheering you on for a long time. I know, and I appreciate it.

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So we got one more question here. Here we go. Okay,

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question number 10. Ooh. Okay, this one's

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interesting. If you had to shift careers, they said, no more

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of what you're doing today. No more, no more AI business. No more of what

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you're doing. And you could do anything that you wanted,

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you know, out of the world. AI, what would you do? What was the thing

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that you would move to? I would be a,

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a travel advisor. Like, I

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love traveling, so I would want to like, like a travel

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influencer almost, but not an influencer, but like helping people, like figure out their

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travel. I want to go to the hotels and see which hotels are good.

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I want to go to different countries and, and then be able to buy. Create

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like travel experiences for people that I think that would be

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fun. I get to travel and I get to help people like, you know,

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have a good trip. Yeah. Well, I'll have to ask you next time. Hey,

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Myra, what should I do on my next. Actually, you know what, you can help

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me out when we're at Dev Learn. I'll be Myra, what should I go do?

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DevLearn. That's what I'll do. That's all I have time for. It's the conference.

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Yep. I'll tell you. You should go do your session. That's right.

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That's right. Do go do your session. I love it. Well, Myra,

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I always enjoy talking to you. It's always so much fun and always so

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insightful. I feel like I just, I learned so much from you. If

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people want to connect with you, they want to learn more from you. Where should

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they go? Where should they turn? Yeah, so

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connect with me on LinkedIn. I'm under Myra Worldan. I'm pretty easy to

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find. If you look for Matt, you can find me also under

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Matt's profile, my website. So I

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ondesto AI, but we have an intelligence suite which I

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think is a better. Is more useful than my website.

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So it's Intelligence ondesto AI. We have resources

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in our intelligence suite to help, whether it's

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regular users or businesses, figure out how to get started

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with AI and integrating it. Because personal and business use

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of AI are two different things. And so,

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yes, that's where the two places I would say intelligence suite

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and LinkedIn. Feel free to connect with

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me on LinkedIn. I love connecting with people. I love. I like. I look at

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my feed every morning to see what everyone's up to. So I

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like to doom scroll on LinkedIn and see what everyone's doing before

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I start doom scrolling on TikTok,

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which. You can also find you over there, I'm sure as well. Yeah, you can

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Find me on Talk under Learn with Myra. Yeah, and I'm on

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Instagram under Learn with Myra also, and I post,

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you know, educational content. That's.

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Hey, good, good stuff. So, well, Myra, as we wrap up the show,

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we always like to ask our guest, what is your final

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take? Yeah, my final take is

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AI Video is here to stay. And I

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think that we should really start to think

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about how we can use it

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to drive our business goals in a business setting,

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in our personal goals. If, you know, if you're. You want to,

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you know, get bigger on social media, how can you use AI to help

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you boost your social media presence?

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Right. Or even in advertising your business, how can you use it to,

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like, you know, you no longer need a big studio to hire

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talent, so how can you use AI to

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boost your company's social presence also?

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All right, well, Myra, thank you so much for joining me here in the Visual

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Lounge. Yeah, thanks for the invite, Matt. This was

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fun. You bet. So, all right, everybody, real quick as we wrap

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things up. Uh, look, AI, we know it's here. We keep talking about it. We're

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going to keep talking about it because it is so prevalent in the things that

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we're doing with images and video. If you're looking for some AI, you want to

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dive in a little bit, you want to try something, I go recommend, you know,

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lots of tools out there. Go give Camtasia AI a try.

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It's. It's free, it's a labs, so it's beta, but it's got

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some really cool stuff. You upload some images and watch it, create a video from

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images. And the cool thing is you can take it into Camtasia and you can

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manipulate and change and move things around. So give it a chance. Go

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try it out. We got some other great things that we've been working on that

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we announced at our October event. If you didn't get to see that, but with

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that said, you know, there's so much going on, so much change. You got to

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make sure that you're staying up on top of these things and all the things

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that will help you feel like, able to do the job that you need to

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do. So I encourage you, take a little time and to

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spend and level up for yourself. We'll see you next time, everybody.

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About the Podcast

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The Visual Lounge
Discussions about the power of visuals and videos and how to make them even better.

Listen for free

About your host

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Matthew Pierce

Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is the host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications. Connect with him on LinkedIn.