Choosing to Create Video - You’re in Charge | Andrew Kan

If anyone can help you gain the confidence to get behind the camera, press record, and create awesome videos, it’s Andrew Kan.

Andrew Kan is a leading YouTube video creator who’s worked with TubeBuddy, Salesforce, and other big brands to create videos that audiences find valuable and enjoy.

We sat down with Andrew at Video Marketing World to get his thoughts on what first-time video creators should know before they hit record, why video is such a valuable and impactful medium, and how to incorporate storytelling in your content.

Andrew’s interview is the perfect example of a video that keeps serving audiences as it was recorded back in 2018 and all his tips, advice, and recommendations are still relevant today!

Learning points from the episode include:

• What to know before you hit record
• How to incorporate storytelling in your videos
• Why keeping your audience front of mind is crucial
• How to get people to return to your content
• How to overcome on-camera anxieties

Important links and mentions:

• TubeBuddy: https://www.tubebuddy.com/
• Andrew’s YouTube: https://www.youtube.com/channel/UCGSlY9e6ZpWmaSxPhtd73iA
• Andrew’s LinkedIn: https://www.linkedin.com/in/andrewtkan/

Learn more about the TechSmith Academy

To read the blog post on the topic, go to: https://www.techsmith.com/blog/choosing-to-create-video