Episode 67

A Beginner’s Guide to Creating Instructional Videos with Jonathan Halls

So you want to create instructional videos...but where do you start?

Instructional videos come in many different forms, meaning there’s a style that suits almost every creator (and learner!).

There’s plenty of opportunities to get an instructional video right – but as there’s such a wide scope for what makes a good instructional video, knowing what to begin with can be a real sticking point.

Jonathan Halls is a business author and consultant who helps people develop their training strategies. His 30+ year career spans a spectrum of roles in the training and communications industry.

He joins Matt Pierce in this episode to share the best ways to approach creating instructional videos as a beginner and explains the whys, whats, and hows, behind this broad and increasingly vital subject.

Learning points from the episode include:

  • The key principles of instructional video
  • The 3 questions you need to ask yourself before you plan your video
  • How to structure an instructional video
  • Jonathan's top tips for creating a video workflow
  • How to make an instructional video more effective

Important links and mentions:

Learn more about the TechSmith Academy.

To read the blog post on the topic or watch the video, click here.

About the Podcast

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The Visual Lounge
Discussions about the power of visuals and videos and how to make them even better.

About your host

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Matthew Pierce

Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is the host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications. Connect with him on LinkedIn.