Episode 85

7 Questions to Ask That Will Help You Find (and Know) Your Audience

The main reason that people continue to watch a video is that they’re genuinely interested in the topic.

What if there were some key questions that every creator could ask that would help them figure out where their viewers are in their progress and who exactly they should be creating content for?


In this episode, Matt Pierce, Andy Owen, and Kara Swanson discuss the seven questions you need to ask before you start creating videos.


Do you want more tips on creating videos? You can easily watch and search past episodes here.


You can also find us on Apple Podcasts or Spotify.


Want the 7 QUESTIONS so you can follow along?

  1. Who are they? 
  2. What problem are they trying to solve? 
  3. What goals are they pursuing?
  4. Do they have previous experience with the topic? 
  5. Where and how will they likely find or access the video?
  6. What is their skill level?
  7. What related topics should they also be learning?

About the Podcast

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The Visual Lounge
Discussions about the power of visuals and videos and how to make them even better.

About your host

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Matthew Pierce

Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is the host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications. Connect with him on LinkedIn.