Episode 22

5 Secrets Every Online Course Creator Should Know With Emily Weiss

How do you create a successful online course?

Online courses are incredibly popular and effective ways to provide learning solutions. However, creating a course requires a very different approach from any other type of instructional content. 

In this episode of The Visual Lounge, Emily Weiss joins Matt Pierce and shares the secrets behind creating successful online courses. Emily is Head of Partner Marketing at Thinkific, an all-in-one online course platform. She works with top course creators to find out what works – and what doesn’t.

Learning points from the episode include:

  • How to prove market demand for your online course
  • How repurposing can streamline your course creation
  • Why video brings 10 x value to an online course
  • Why community benefits go beyond learning
  • How interactive technologies can make your course more effective

Important links and mentions:


Learn more about the TechSmith Academy.

To read the blog post on the topic or listen to the podcast episode, click here.

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About the Podcast

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The Visual Lounge
Discussions about the power of visuals and videos and how to make them even better.

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About your host

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Matthew Pierce

Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is the host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications. Connect with him on LinkedIn.